SOURCE: NeuLion Inc.

April 13, 2009 16:38 ET

American Hockey League and NeuLion Announce Streaming Plans for 2009 Playoffs Coverage via AHL Live

PLAINVIEW, NY--(Marketwire - April 13, 2009) - NeuLion Inc. (TSX: JTV), a leading provider of live and on-demand international and sports programming over the Internet, and the American Hockey League, the top development circuit for the National Hockey League, announced today extended coverage of the AHL 2008-09 season to deliver live streaming of the 2009 Calder Cup Playoffs.

As part of AHL Live, a newly designed Calder Cup video portal will showcase live action from the various rounds of competition. The Calder Cup playoff coverage through AHL Live is the only way fans can watch all four rounds of competition live online. The video portal showcases an enhanced viewing experience with interactive features such as live chat, live stats, pre and post-game coverage and much more. As an end-to-end managed service, NeuLion also provides support of advertising and sponsorship placement for AHL Live.

"AHL Live delivers an online video experience and an AHL destination site that hockey fans throughout the world enjoy. It is vital for fans to stay connected through the playoffs and AHL Live provides these fans with the most complete playoff coverage," said Nancy Li, Chief Executive Officer of NeuLion.

NeuLion's Calder Cup Playoffs coverage wraps up the first full year of a long-term partnership with the American Hockey League to deliver AHL Live -- an Internet based video portal for fans featuring live and archive games, radio, video-on-demand and highlights.

Individual games for the first round of the 2009 Calder Cup Playoffs are available for $8 each and a team pass is $40. Playoff games are not part of the regular-season pass. Visit www.ahllive.com for further details and additional package options.

About the AHL

In operation since 1936, the AHL continues to serve as the top development league for all 30 National Hockey League teams. More than 85 percent of today's NHL players are American Hockey League graduates, and more than 50 million fans have attended AHL games across North America over the last eight years. The 2009 Calder Cup Playoffs will feature 16 teams competing for the league's 73rd Calder Cup championship. For more information visit www.theahl.com

About NeuLion

Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion and JumpTV (TSX: JTV) work with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion IPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports and international television content partners including, in sports, the NHL, the NFL, NCAA Division I schools and conferences and, in respect to international television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of Internet on PCs and on the television through the Company's IPTV set top box. Through the Company's consumer websites: JumpTV.com, Cycling.TV and SportsYa.com, as well as its collegiate and sports partner websites, the Company streamed over 15,000 live sporting events in the past 12 months and ranks consistently as one of the top ten ranked US sports web sites as measured by minutes viewed.

Forward-Looking Statement

Certain statements herein relating to JumpTV's merger with NeuLion, Inc. are forward-looking statements and represent JumpTV's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can by identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. Forward-looking statements involve significant risk, uncertainties and assumptions. Many factors could cause actual results, performance or achievements to differ materially from the results discussed or implied in the forward-looking statements. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what Management believes to be reasonable assumptions, the Company cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: the integration of the businesses of JumpTV and NeuLion, our continued relationships with our channel partners, general economic and market segment conditions, competitor activity, product capability and acceptance, rates, technology changes and international risk and currency exchange. More specific risks include that the merged entity will not be able to realize some or all of the expected synergies due to incompatibilities in the merging businesses, the inability of management to bring about such synergies or a changing business environment rendering such synergies inadvisable or uneconomical. After integrating the businesses the suite of service offerings may not perform as expected if shifting demand moves in a direction away from the expected business model of the merged entity, if competitors are able to take market share away from the merged entity or if changing technology adversely impacts the merged businesses. In addition, while the Company expects its content partners and those of NeuLion to continue and expand their relationship with the merged entity, there can be no assurance that such relationships will continue as expected, or at all. More detailed assessment of the risks that could cause actual results to materially differ than current expectations is contained in the "Risk Factors" section of the company's 2008 annual MD&A and AIF filed on www.sedar.com.