SOURCE: Treemo

January 29, 2008 09:00 ET

Alicia Keys Teams With Treemo to Keep A Child Alive

Keys Launches Innovative "As I Am" Mobile Contest to Support a Good Cause and Celebrate Superwomen Around the World

SEATTLE, WA--(Marketwire - January 29, 2008) - Multi-Grammy Award winning singer, songwriter, producer, actress and philanthropist Alicia Keys recently partnered with Seattle-based Treemo (http://www.treemo.com) to launch the innovative "As I Am" contest, a mobile and web contest to support the Keep A Child Alive (KCA) charity. The contest directly benefits KCA as Treemo will donate $1 to the cause for every unique user who enters the "As I Am" contest, up to $10,000.

Keys is the Global Ambassador for Keep A Child Alive, a charity providing an urgent response to the AIDS pandemic ravaging Africa. KCA provides comprehensive AIDS care to over 20,000 people living with AIDS; including provision of life-saving AIDS medications, nutritional support and treatment for AIDS-related illnesses. They also provide care and support to thousands of children who have lost their parents from this devastating disease. KCA uses 100% of public donations for the cause, a fact very few charities can honestly claim.

"This contest and Treemo's support will not only increase our ability to spread the word about the realities of this pandemic, but also recruit more potential donors who can easily see they can indeed save the life of someone who needs their help. It's only $1 a day to sustain a life; it's time we all start giving a buck," said Leigh Blake, Founder and President of KCA. For more information about Keep A Child Alive, visit http://www.keepachildalive.org/.

The "As I Am" contest celebrates the third track on the album titled "Superwoman" by allowing fans to create a Treemo.com account at http://alicia.treemo.com and upload via their mobile phone or web, a photo, video, or text, telling a story about someone they know who is a "Superwoman." Since launching, the contest has generated over a thousand entries from throughout the US, each full of rich personal stories of courage, admiration, and heart-felt nominations.

"Keep A Child Alive's mission is to empower and inspire people to act and save lives. Now my fans can share with me in real-time, from anywhere anytime, their own personal stories of empowerment and help support KCA's efforts," said Alicia Keys.

At http://alicia.treemo.com, users may browse all the contest entries, receive updates on Alicia's favorites, and download ring tones of her hit tracks "No One" and "Like You'll Never See Me Again" from her number one multi-platinum selling album "As I Am."

The contest will be promoted via a nationwide Top 40 radio campaign in major urban markets, from KKDA in Dallas to KUBE in Seattle to WJMN in Boston and more. Each of these radio stations will review the contest entries and select three winners to receive an iPod Touch and an "As I Am" CD signed by Keys. Each station will then choose three semi-finalists to compete for the grand prize concert trip giveaway to see Alicia Keys on tour in the United States. Fans may text ALICIA to 873366 to receive contest news and view the latest entries via their mobile phones. Entries for the "As I Am" contest must be received at http://alicia.treemo.com by February 28, 2008. For complete Contest Rules, visit http://alicia.treemo.com/static/contest_rules.

As I Am Contest Radio Shortcode: Text ALICIA to 873366

"We are thrilled to partner with Alicia to power the "As I Am" contest and contribute to Keep a Child Alive," said Brent Brookler, Treemo's CEO. "Within the entertainment industry, we are witnessing the arrival of forward thinking artists like Alicia who are paving the way in the industry with integration of web and mobile community features to better connect with fans. Treemo's platform allows these artists to promote their brand and social causes with powerful social media tools and creative campaigns that reward fans for participating in the artist's community."

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About Treemo

Treemo provides a real-time, social media publishing platform for consumers to share all types of digital media -- anytime, anywhere. Treemo runs its own social media community at Treemo.com that is accessible via the major mobile carriers in the world. The company has attracted the attention of top entertainment partners who want to promote their brands and causes to today's connected audience across web, mobile, radio, and live events. Examples include Alicia Keys (http://Alicia.treemo.com), Russell Simmons (http://DEF.treemo.com), and Sony Pictures (http://Superbad.treemo.com). Founded in 2005, Treemo is headquartered in Seattle and privately held. For more information, visit http://www.treemo.com.