SOURCE: Neolane, Inc.
December 03, 2007 10:31 ET
Alcatel-Lucent Selects Neolane to Power BtoB Marketing
New Generation Marketing Platform to Drive Marketing Communications and Lead Management Across Extended Network of Resellers and Customers
NEWTON, MA--(Marketwire - December 3, 2007) - Neolane, Inc., the software company for
new-generation marketing, today announced it has been selected by
Alcatel-Lucent to power its business-to-business (BtoB) marketing programs.
Using Neolane's enterprise marketing platform, Alcatel-Lucent will have a
centralized solution to support marketing efforts across its extended,
global network of customers and channel partners and more efficiently
manage internal marketing communications.
Neolane's enterprise marketing solution is a single, open platform that
encompasses all the essentials for managing campaigns, leads, dynamic
content, marketing resources, customer data and analytics. Previously
bound by various point solutions, Alcatel-Lucent will use the Neolane
platform to automate and coordinate a broad range of marketing functions
including campaign planning and real-time execution, lead management and
fulfillment, campaign analytics and reporting. Additionally, Neolane's
enterprise marketing platform will integrate with CRM systems to help
Alcatel-Lucent better generate, qualify, score, nurture and route leads
based on customer profiles and historical interaction.
Alcatel-Lucent's internal marketing group will use also Neolane to support
marketing communications such as event invitations and partner newsletters,
along with corporate updates and product news. And Neolane will power
Web-based strategies to capture, centralize and automate responses to all
customer-facing requests such as whitepaper downloads and newsletter
requests. Neolane's advanced dynamic content management features support
re-use and ease personalization efforts, helping the marketing team to
increase efficiency. One of Alcatel-Lucent's goals using Neolane is to
automate the development and delivery of personalized customer newsletters
on a monthly basis.
Neolane's robust and scalable platform provides Alcatel-Lucent with
extensive marketing database functionality to personalize messages, track
individual reactions, keep account history and handle bounced messages.
The platform can easily combine direct mail, email, web
personalization, digital printing, WAP Push, and mobile applications like
SMS ("Short Message Service" or text messaging) and MMS ("Multimedia
Message Service") into a tightly orchestrated marketing program.
"Enterprise companies with distributed business locations and large
customer bases often suffer from inconsistencies in their sales and
marketing efforts. Neolane's enterprise marketing management solution
bridges the communication gap, providing users with a complete view of the
entire marketing organization," said Patrick McHugh, executive vice
president of North American Operations, Neolane. "Alcatel-Lucent's
deployment of Neolane is a testament to the value of 360-degree marketing."
About Alcatel-Lucent
Alcatel-Lucent (Euronext Paris: ALU) (NYSE: ALU) provides solutions that
enable service providers, enterprises and governments worldwide, to deliver
voice, data and video communication services to end-users. As a leader in
fixed, mobile and converged broadband networking, IP technologies,
applications, and services, Alcatel-Lucent offers the end-to-end solutions
that enable compelling communications services for people at home, at work
and on the move. With operations in more than 130 countries,
Alcatel-Lucent is a local partner with global reach. The company has the
most experienced global services team in the industry, and one of the
largest research, technology and innovation organizations in the
telecommunications industry. Alcatel-Lucent achieved adjusted proforma
revenues of Euro 18.3 billion in 2006 and is incorporated in France, with
executive offices located in Paris. [All figures exclude impact of
activities transferred to Thales.] For more information, visit
Alcatel-Lucent on the Internet: http://www.alcatel-lucent.com
About Neolane
Neolane drives marketing that delivers, with the only enterprise marketing
software that enables companies to integrate emerging technologies such as
mobile with traditional channels. Neolane provides a single, open platform
encompassing all the essentials for managing campaigns, leads, dynamic
content, marketing resources, customer data and analytics. More than 100
of the world's most innovative marketers including Accor Hotels, EMI Music,
Sephora and Virgin Megastores use Neolane to improve effectiveness and
drive revenue via cross-channel, personalized marketing. Visit
www.neolane.com.
Copyright © 2007 Neolane, Inc. All Rights Reserved. All other brand
names, product names, or trademarks belong to their respective holders.