SOURCE: Advantage Rent A Car

July 14, 2008 12:08 ET

Advantage Rent A Car Announces Exclusive Joint Venture for Car Rentals With GayTravel.com

MINNEAPOLIS, MN--(Marketwire - July 14, 2008) - Advantage Rent A Car is joining forces with GayTravel.com to form an exclusive partnership with lesbian, gay, bisexual and transgender (LGBT) travelers offering GayTravel.com visitors convenient access to some of the best deals and promotions in the car rental industry via Advantage's website at www.advantage.com/gaytravel.

"We're excited about our relationship with GayTravel.com and the LGBT community," said Denny Hecker, Advantage Rent A Car Chairman. "We value the opportunity to work with quality partners like GayTravel.com to develop valued services that cater to the travel wants and needs of the LGBT community."

As part of the company's continuing efforts to be responsive to the travel needs of the LGBT community, Advantage Rent A Car will be on hand at San Diego's 34th annual Gay Pride Festival July 19-20 to gather feedback from the LGBT community on what they are looking for when choosing a car rental company. Advantage will also be giving away free rental day packages and inviting festival-goers to take part in the Real Drivers Photo Contest.

"We are delighted to welcome Advantage Rent A Car to our family," said Cara Lyn Greco, GayTravel.com CEO. "Advantage is making a significant, long-term commitment to our community and we're proud to be their partner in these efforts. When our community looks for a safe, trusting and respect-based relationship in car rental travel, they'll find no better partner than Advantage."

About Advantage Rent A Car

Advantage Rent A Car is privately held by Denny Hecker Family Ventures, with executive offices in Minneapolis, Minnesota, and whose principal business location is in San Antonio, Texas. Advantage serves travel and leisure, lifestyle, business, government and insurance replacement rentals in more than 80 U.S. locations and 36 affiliates internationally. Advantage is America's first major car rental company committed to going 100 percent green and providing environmentally conscientious travelers with a fleet of 100 percent fuel efficient vehicles by the end of 2010. For a complete list of car rentals, locations, franchise opportunities, promotions and other information, please visit www.advantage.com.

About GayTravel.com

GayTravel.com is committed to being the world's leading resource for gay and lesbian travel-related information, services and products. To find gay cruises, gay tours, gay hotels and more, visit www.gaytravel.com.

About Denny Hecker Family Ventures

The Denny Hecker group of companies includes more than 200 companies with operations in automobile dealerships, fleet sales and leasing, daily automobile and motorcycle rental, real estate brokerage, commercial and residential real estate development, aviation, hospitality, and technology. For more information, please visit www.dennyhecker.com.