NEW YORK, NY--(Marketwire - Jul 17, 2012) - AdSafe Media, the leading global provider of actionable advertising intelligence data for buyers and sellers of digital media, today announced the enhancement of its proactive brand safety solution for advertisers and agencies with a new level of protection: Suspicious Activity Detection (SAD). The new offering takes the company's leading solution for fraud identification a step further, introducing the industry's first and only proactive protection against inventory suspicious of both click fraud and impression fraud.
AdSafe already protects advertisers from content with illegal downloads and is an established authority in detecting malware, spyware, adware and phishing. Building on this core data set and page level rating system, AdSafe now provides a predictive scoring system that rates the risk that a website is associated with suspicious activity, specifically including:
- Click fraud: which occurs in pay-per-click online advertising when a person or program imitates a legitimate user of a web browser clicking on an ad for the purpose of generating a charge per click.
- Impression fraud: which occurs in CPM advertising when a person or program imitates users by repeatedly loading a page or advertisements on a page for the purpose of generating higher fees.
Leveraging the actionable, proactive scores generated exclusively by AdSafe, buyers of online media can make better informed purchase decisions around the probability of fraud, and sellers can better understand and manage their inventory and eliminate fraudulent activity if discovered.
"The AdSafe Content Rating System and Firewall have been extremely effective in detecting and protecting against potentially fraudulent content to date," said Scott Knoll, CEO, AdSafe Media. "In accordance with our proactive approach to brand safety, we wanted to take this to the next level by detecting both click fraud and impression fraud -- two growing concerns in our industry -- and providing this data pre-bid so that buyers can avoid this content altogether in the growing RTB space."
SAD is available to all current AdSafe customers. Companies like Media6Degrees, PulsePoint and SheKnows.com are already recognizing the value of suspicious activity detection.
"AdSafe's new offering provides companies like Media6Degrees with incredible value and additional protection and support," said Andrew Pancer, COO of Media6Degrees one of the early adopters of the new product offering. "We are confident that these ratings will help us proactively decrease fraudulent activity across our client base."
"AdSafe is a pioneer with brand protection efforts, and we are excited to work with them," said Michael Hannon, GM, Exchange, PulsePoint. "The new ratings offering, coupled with our own pre-emptive page-level brand protection technology, is another step forward in PulsePoint's commitment to delivering high quality environments."
"As one of the leading information and community destinations for women on the web, protecting our advertisers against click and impression fraud is a top priority for SheKnows.com," said Mike Dodge, President of SheKnows' parent company, AtomicOnline. "Our partnership with AdSafe enables us to take a more proactive approach to providing a brand-safe environment and highly relevant experience for both our advertisers and our website visitors."
To learn more about AdSafe's SAD ratings, please visit:
About AdSafe Media
AdSafe Media is the digital advertising industry's recognized leader in proactive brand protection and ad viewability data. Its content rating system is the only solution that scores and evaluates the brand safety and context of web pages on the individual page level. Utilizing these ratings, AdSafe's Firewall protects advertisers' brands from appearing on pages that do not conform to brand guidelines. AdSafe's suite of real time data feeds for RTB provide the only predictive ad viewability information, brand safety ratings, and contextual analysis to better inform brands'/DSPs' purchasing decisions through trading platforms. AdSafe's products drive increased performance and profits for its partners on both the buy and sell side. AdSafe is headquartered in New York City with operations in San Francisco and London. For more information visit: www.adsafemedia.com.