SOURCE: AWhere, Inc.

August 04, 2008 10:41 ET

AWhere, Inc. Announces Location Intelligent Solution CPG Vision™

New Solution for Consumer Packaged Goods Industry Addresses the Need to Visualize Data Geographically at the Store, Retail Trade and Market Level

GOLDEN, CO--(Marketwire - August 4, 2008) - AWhere, Inc. today announced a new location intelligence solution for the Consumer Packaged Goods Industry, CPG Vision. The solution allows users to see store level sales performance alongside key consumer trends, demographics and other store performance indicators.

CPG Vision features the AWhere OneTouch Wizard that directly imports and maps data from Wal-Mart's Retail Link® online POS application. Category Managers can immediately view product velocity and inventory across all 3800 Wal-Mart and 600 Sam's Club stores, indexed to national and market levels.

"The ability to see each Wal-Mart store indexed within IRI or Nielsen markets allows a Wal-Mart Category Management team to isolate over- and under-performing stores with causal information. CPG Vision brings a 3800 line spreadsheet to life," exclaims Rick Pensa, CEO of Insight Information Services, a leading CPG Industry Consultant and beta user of CPG Vision.

CPG Vision provides 2008 demographic data for the entire U.S. pre-aggregated by State, County, Zip Code, Wal-Mart Store Trade Area, Nielsen and IRI Markets. The solution is unique in allowing Category Managers to merge IRI, Nielsen, Spectra or SPINS market data to view in geographic context with POS sales data at store and market levels. It also provides daily 10-day weather forecasts assigned to each Wal-Mart store, allowing users to simultaneously view weather patterns and inventory to evaluate weather impact.

Analyzing and quickly acting on POS data can have a profound impact on consumer product companies at both top-line revenue and bottom-line profit through:

--  Increased on-shelf availability
--  Optimized product mixes for store clusters
--  Planning and measuring efficacy of promotions
--  Identifying & eliminating inefficiencies in the supply chain
    

AWhere's CPG Vision is in beta with key customers with a public release planned in late August 2008. More information is available at: http://www.awhere.com/Products/AWhereCPGVision.aspx

About AWhere, Inc.

AWI develops and provides location intelligence solutions to businesses for users seeking rapid, actionable, quantitative insight from geospatial data analysis. AWhere's collaborative geo-analytic platform empowers all members of an organization to interact with their data, thereby enabling insight at the point of decision making. Headquartered in Golden, Colorado, AWhere has customers worldwide. www.awhere.com

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