LONDON, UNITED KINGDOM--(Marketwire - Sept. 14, 2012) -
Editors Note: There are two photos associated with this press release.
88 Rue Du Rhone is delighted to announce details of the brand's continued expansion within the UK market by confirming the launch of the brand within John Lewis' flag ship store, located in the heart of London's busiest high street, Oxford Street, W1 on the 15 September 2012.
Having successfully launched through a global exclusive with Selfridges, London's most famous luxury department store in July, the brand broadened its distribution within the UK by selling through The Watch Gallery, Fulham Road, London.
At the beginning of September, 88 Rue Du Rhone launched with www.thewatchhut.co.uk, offering the brand an online selling platform. Since launching e-commerce the brand has created a significant online following thanks to the support of key international bloggers, media opinion formers and a strong social media following.
88 Rue Du Rhone has been the product of two years intensive work. The brand benefits from the Swiss horological heritage, transmitted from generation to generation in Weil-Bernheim family, and from the fresh concept of accessible luxury of the Bernheim Brothers, a new generation of watchmakers. The debut collection comprises of more than fifty timepieces for both men and women, all of which will be available at John Lewis Oxford Street and will also be available at www.johnlewis.co.uk.
88 Rue Du Rhone's identity is routed firmly in Switzerland. Created by one of the country's most famous watchmaking families, the brand is named after Geneva's most prestigious street, Rue Du Rhône, and the river Rhône that flows through the heart of the city. The number 88 is the only number missing on the street. Just where number 88 should be, there is something precious: the view of the Rhône leaving Lake Geneva. It is precisely here on these banks that Swiss watchmaking was born five centuries ago. This 88 Rue Du Rhone has become a signature logo engraved in the design of each of the timepieces.
"We are delighted to continue to expand our footprint within the UK through John Lewis. We feel that the synergy between the John Lewis customer and the brand is perfect. We cannot wait to launch at such a key London landmark store" - Says Elie Bernheim - Co-Founder, 88 Rue Du Rhone
88 Rue Du Rhone Swiss-made timepieces perfectly blend traditional Swiss watchmaking techniques with stylish, contemporary design and pride themselves on being an accessible luxury product. The collection comprises of more than fifty timepieces for men and women with designs ranging in size from 29mm to 42mm consisting of both quartz and automatic movements.
88 Rue Du Rhone is available at John Lewis Oxford Street, Selfridges, The Watch Gallery and the Watch Hut.
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