SOURCE: iPerceptions Inc.
March 04, 2008 09:05 ET
4Q: a Free Scalable Website Survey Solution -- an Avinash Kaushik and iPerceptions Collaboration
NEW YORK, NY--(Marketwire - March 4, 2008) - iPerceptions (TSX-V: IPE) announced today that
it has partnered with noted web analytics expert Avinash Kaushik to roll out the
new 4Q website survey
4Q is a simple and completely free survey solution that promises to
revolutionize web analytics and online market research. It was developed
based on a fusion of Avinash Kaushik's well known model of the perfect survey questions and iPerceptions' proven
4Q will revolutionize interactive marketers' understanding of their
websites, because at its core it will leverage the voices of real site
visitors. At no cost, it will help marketers to understand Purpose of
Visit, Task Completion Rates, Customer Satisfaction, and, perhaps most
importantly, why website visitors are unable to complete their tasks
Clickstream data, the source of every web analytics tool, excels at
delivering insights into the "What." The missing piece of the insights
puzzle is, however, understanding the "Why." This is the critical gap that
4Q hopes to fill. For the first time, marketers will move from just having
data about "visits" and "visitors" to having a clear understanding of the
people who interact with their websites.
"Website owners can finally stop guessing about what's going on in their
visitors' minds," said Avinash Kaushik. "Instead, 4Q will let them tap
directly into the richest possible stream of actionable insights."
Avinash Kaushik will unveil the 4Q solution on http://www.marketmotive.com,
and will tap into the viral power of YouTube to stream an
instructional video, which will showcase the survey's setup, interface, and
fully automated, easy-to-use set of online reporting tools.
"With the web moving decidedly forward to meet the immediate needs of the
end user, iPerceptions believes that all site owners have an intrinsic
right to hear the voices of their customers," said iPerceptions' Vice
President of Marketing, Jonathan Levitt. "4Q will allow the mass market to
put their online customers front and center, which is exactly where they
iPerceptions is one of North America's leading web-focused attitudinal
analytics providers. Its webValidator Continuous Listening solution and its
Proprietary Satisfaction Index (iPSI) turn thousands of data points into
easy-to-understand strategic and tactical decision support for website
marketers. iPerceptions' clients include such well known brands as
InterContinental Hotels, General Motors, Dell Computers, Hyundai, CompUSA,
LG Electronics, Toshiba, Choice Hotels International, BMW and Hilton
Hotels. iPerceptions has offices in New York, Toronto, and Montreal.
About Avinash Kaushik:
Avinash Kaushik is the author of the recently published book "Web
Analytics: An Hour A Day" and the highly rated web analytics blog, Occam's
Razor. He is an independent consultant and currently the Analytics
Evangelist for Google. He is a frequent speaker at industry conferences in
the US and Europe, such as eMetrics summits, Ad-Tech, Web 2.0 Expo and SES.
Avinash is also an Associate Instructor for the University of British
Columbia and has lectured at the Universities of Utah, University of
Virginia as well as Stanford University.