March 04, 2008 09:05 ET

4Q: a Free Scalable Website Survey Solution -- an Avinash Kaushik and iPerceptions Collaboration

NEW YORK, NY--(Marketwire - March 4, 2008) - iPerceptions (TSX-V: IPE) announced today that it has partnered with noted web analytics expert Avinash Kaushik to roll out the new 4Q website survey application.

4Q is a simple and completely free survey solution that promises to revolutionize web analytics and online market research. It was developed based on a fusion of Avinash Kaushik's well known model of the perfect survey questions and iPerceptions' proven survey methodology.

4Q will revolutionize interactive marketers' understanding of their websites, because at its core it will leverage the voices of real site visitors. At no cost, it will help marketers to understand Purpose of Visit, Task Completion Rates, Customer Satisfaction, and, perhaps most importantly, why website visitors are unable to complete their tasks onsite.

Clickstream data, the source of every web analytics tool, excels at delivering insights into the "What." The missing piece of the insights puzzle is, however, understanding the "Why." This is the critical gap that 4Q hopes to fill. For the first time, marketers will move from just having data about "visits" and "visitors" to having a clear understanding of the people who interact with their websites.

"Website owners can finally stop guessing about what's going on in their visitors' minds," said Avinash Kaushik. "Instead, 4Q will let them tap directly into the richest possible stream of actionable insights."

Avinash Kaushik will unveil the 4Q solution on http://www.marketmotive.com, and will tap into the viral power of YouTube to stream an instructional video, which will showcase the survey's setup, interface, and fully automated, easy-to-use set of online reporting tools.

"With the web moving decidedly forward to meet the immediate needs of the end user, iPerceptions believes that all site owners have an intrinsic right to hear the voices of their customers," said iPerceptions' Vice President of Marketing, Jonathan Levitt. "4Q will allow the mass market to put their online customers front and center, which is exactly where they belong."

About iPerceptions:

iPerceptions is one of North America's leading web-focused attitudinal analytics providers. Its webValidator Continuous Listening solution and its Proprietary Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International, BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto, and Montreal.

About Avinash Kaushik:

Avinash Kaushik is the author of the recently published book "Web Analytics: An Hour A Day" and the highly rated web analytics blog, Occam's Razor. He is an independent consultant and currently the Analytics Evangelist for Google. He is a frequent speaker at industry conferences in the US and Europe, such as eMetrics summits, Ad-Tech, Web 2.0 Expo and SES. Avinash is also an Associate Instructor for the University of British Columbia and has lectured at the Universities of Utah, University of Virginia as well as Stanford University.