June 10, 2008 09:30 ET

4INFO Announces 2008 Summer Olympics Mobile Alerts Program

Sporting Enthusiasts Can Stay Abreast of Up-to-the Minute Olympics News by Country, Sport or Medal Count

SAN MATEO, CA--(Marketwire - June 10, 2008) - 4INFO, Inc., the leader in SMS publishing and advertising services, announced today that it has developed a comprehensive mobile alerts program to help fans stay abreast of the 2008 Olympic Games in China this summer. Beginning today, anyone with a cell phone can sign up over the phone or online at www.4info.net/olympics to receive alerts on their favorite countries, sports or medal counts. With Beijing 12 hours ahead of the east coast, fans can still stay up to speed on their favorite athletes and events without staying up late or relying on video recordings. 4INFO's mobile alerts are free and work on any cell phone, offering consumers the flexibility and convenience of getting the key updates they're eager to hear while they are on the move.

"The Olympics are an international drama that everyone wants to see, but can't always fit in due to time changes and network limitations," said Ted Burns, vice president of product at 4INFO. "With our alerts, fans can select any sport they want to follow -- whether or not the networks chose to air that footage -- and know that they'll get the full medal report and key news updates no matter where they are or what time it is."

Olympic sports alerts kick off on August 6th, with several soccer matches. The Olympic Games mobile alerts service lasts 18 days, ending with closing ceremonies on August 24th. At any time during the games, users can also conduct a mobile search to get the latest medal updates by sport by texting any SPORT NAME or COUNTRY NAME to 44636 (4info on a phone keypad). This service is free, although text messaging fees from carriers may apply.

2008 Olympic Mobile Alert Service Options Include:

Medal alerts by country

 --  User receives a daily medal summary for the country of their choice;
     One message per day, for 18 days

Medal alerts by event

 --  All 33 sports supported; user receives a daily medal summary by
     sport/event

Daily medal table

 --  Daily top 10 summary of countries with the most medals

Olympic news alerts

 --  User will receive up to three headline daily offering top Olympic news

Search Services Include:

Medal table

 --  User can text the word: MEDAL to get a daily top 10 summary

By sport

 --  User can text the sport name such as "SWIMMING" or "TRACK" to get
     latest event result by sport

About 4INFO

The leader in text messaging services, 4INFO helps people stay in the know on the go. Founded in 2004, 4INFO delivers millions of real-time information and entertainment messages as responses to a search query or as alerts on subjects ranging from sports scores and weather updates to stock quotes and celebrity gossip. 4INFO's services work on any cell phone and are free. Companies partner with 4INFO to connect with mobile audiences and deliver free ad-supported SMS content. 4INFO's SMS ad serving technology and targeted advertising programs give advertisers the ability to reach consumers in a new medium with measurable results. Headquartered in San Mateo, Calif., 4INFO is backed by Draper Fisher Jurvetson, Gannett Company, Inc., NBC Universal, Sand Hill Capital, and U.S. Venture Partners. Learn more at: http://www.4info.net or send a text to 44636.