Engage121 Earns a Spot on Gartner's "Cool Vendors in CRM Customer Service and Social, 2012" List

NORWALK, CT--(Marketwire - Apr 20, 2012) - Gartner Research has named Engage121 one of its Cool Vendors in CRM Customer Service and Social, 2012. The well-respected IT analysis firm's annual "Cool Vendor" lists spotlight companies delivering what Gartner researchers perceive to be "disruptive technologies" -- potentially game-changing innovations in their space.

"Earning this distinction from Gartner Research is a validation not only of the Engage121 application, but also of our approach to continually innovate and develop our product," said Jon Victor, CEO of Engage121, Inc. "The pervasive use of the social media has raised the bar on consumer expectations of what exactly good customer service means. We have, and will continue to develop the applications our clients need to respond to this ever more challenging job."

Vendors may not apply for a spot on the Cool Vendor lists. The Cool Vendor selection process is driven entirely by Gartner analysts familiar with each list's space who nominate not-yet-well-known vendors whose technologies have captured their attention.

During a month of internal meetings and interaction, Gartner teams narrow the field down to about 400 companies and begin to write the "notes" that are the basis for the detailed Cool Vendor reports that the company publishes each year in April. Before making their final selections, Gartner analysts interview companies that are currently using each vendor's product, to discover how the technology works in practice.

According to Gartner analysts, Engage121's "cool" factor in the CRM Customer Service and Social space is based on its ability to support client engagement for multiple stakeholders across an organization. Offering single-login access to multiple social media platforms as well as industry-specific review sites, Engage121 continues to evolve to meet its clients' changing requirements for a complete communications and customer service solution. And, because Engage121's core customer base includes many well-known national and international companies with distributed sales locations, the application's content management system provides, according to Gartner, a "best-in-class" content publishing solution.

For more than a decade, Engage121, Inc. has been working with global brands and organizations with multiple locations to address their communications needs. From that experience, the company created the most comprehensive social media management application available. The company offers an Agency Edition along with Enterprise, Corporate, Small Business and Outlet Editions. For more information, please contact www.engage121.com.

About Engage 121, Inc.
Founded in 1998, Engage121, Inc. offers the most comprehensive social media management application for global brands, agencies and organizations with local sales outlets. Its flagship product, Engage121, enables organizations to monitor, evaluate and respond in real time to social media activity across the widest range of platforms, including but not limited to Facebook, Twitter, and YouTube, as well as consumer review sites and blogs. Engage121 also allows content deployment in a centralized, controlled and compliant manner. For more than a decade, the company has provided a suite of media and communications services to over 1,000 businesses and organizations and brings this wealth of experience to its social media clients. For more information, please visit www.engage121.com.