COLUMBUS, GA--(Marketwire - September 23, 2009) - DRIFIRE®, a leading producer of comfortable flame resistant clothing, has announced a new 'Layer Up and Save' promotional offer that gives customers a chance to acquire a three-piece FR performance clothing layering pack and save 33% on costs. The offer is available for a limited time only and expires on October 31, 2009 or while supplies last.

Customers can choose three garments for their layering pack to gain better arc flash protection, increased moisture management, and improved skin temperature control. The flame resistant clothes use the unique DRIFIRE layering system and are ideal for those working in high-risk occupations and needing to ensure safety and comfort in all conditions, whether hot or cold. The layering allows for enhanced moisture wicking compared to cotton, and ensures bacteria control. These garments are available in various colors and sizes.

"The Layering Pack provides three high-quality garments at a remarkably reasonable price. We have already had an amazing response to the special pricing because it is quite a savings, essentially it means you buy 2 and get 1 free. We are urging our customers to place their orders sooner rather than later to ensure they get to purchase their desired style and color, as these items will go fast. You can choose to layer with 3 different garments or order 3 of the same garment," said Gene Cone, president of DRIFIRE (http://www.drifire.com).

Engineered for inherent flame resistance, DRIFIRE flame resistant work wear provides a potentially life-saving layer of protection. DRIFIRE garments offer multi-weight performance with dri-release™ technology, creating a new era in fabric design. The DRIFIRE layered garments consist of base layers which dry faster than cotton and provide anti-microbial comfort and support and the secondary layers, which provide superior quality flame resistance and arc ratings. The garments are available in silk-weight, mid-weight, heavy-weight and fleece weight styles.

DRIFIRE features garments for both men and women and their products range from a FR shirt and pants, FR sports bras and boxer briefs as well as single layered balaclavas. Products on the company's Web site are sorted according to gender as well as occupations such as military, utilities, fire, petrochem and law enforcement.

As one of the leading manufacturers and retailers of flame resistant and performance clothing, DRIFIRE is committed to ongoing product innovation to continually develop the best products in the market. The garments are designed to offer an optimal combination of flame resistance, comfort, and moisture management.

"DRIFIRE's unique layering system is well recognized for the high quality protection it provides. We wanted to offer this discount to help budget-conscious businesses keep their employees safe and comfortable -- even in a tough economy," concludes Cone.

About DRIFIRE: DRIFIRE (http://www.drifire.com), a premier developer, manufacturer and marketer of comfortable fire resistant clothing, offers garments providing optimal levels of comfort, moisture management, fast drying and flame resistance. DRIFIRE's superior dri-release™ technology and wide product selection have helped it quickly become one of the leading retailers of performance garments today.