Advantage Enters the Socialprise: Selects InsideView to Enhance Lead Generation in Sales and Recruitment Efforts

SAN FRANCISCO, CA--(Marketwire - June 3, 2008) - InsideView today announced that Advantage, a global integrated talent services firm, has implemented InsideView's unique on-demand business search and intelligence application, SalesView, for their sales and recruitment efforts to increase lead generation and enhance the company's robust candidate pipeline.

Advantage, specializing in creative services, finance & accounting, human resources, information technology & information services, office support recruitment as well as workforce management services, has adopted SalesView to accumulate a higher number of qualified, actionable leads resulting in new customer relationships. SalesView scans, distills and prioritizes information on the social Web to deliver the rich insights companies need for use in the enterprise. Advantage's sales team uses SalesView to better aggregate, refine and prioritize sales leads, and ultimately increase its close rate from 10 percent to 50 percent by focusing sales efforts on the most relevant prospects.

The company's sales team leverages SalesView to unearth more leads per day and converts 50 percent of these into actual opportunities, leading the company to net additional revenue. Implementation of SalesView has also helped the sales team tap into more mid-market leads, in addition to drastically reducing pre-qualification time for all leads.

SalesView is one of the first applications to take advantage of the convergence of social media and enterprise applications -- the socialprise -- and bring the insights gained from subscription-based and user-generated sources to drive enterprise results.

"SalesView scans the Web based on the customized filters we set to send us the most meaningful leads in our market," said James Zagelmeyer, Executive Vice President of Advantage. "The solution is easy to use and has helped us zero in on prospects that ultimately materialize into actual opportunities. We have experienced 100 percent adoption by our sales team in a short period of time and envision SalesView becoming a core part of our day-to-day sales efforts."

"With SalesView, Advantage can quickly filter through disparate information sources, including unstructured data on the social Web, to unearth highly relevant, qualified new business opportunities," said Rand Schulman, chief marketing officer of InsideView. "SalesView provides Advantage with the business search and intelligence capabilities to mine a wide variety of social groups and media to quickly help the company grow its business and increase sales volume and efficiency."

SalesView, InsideView's flagship application, is specifically designed to mash-up social data with enterprise-grade search and intelligence capabilities, to help sales teams automate prospecting, accelerate sales cycles and ultimately close deals. As one of the first true examples of a Socialprise application, SalesView presents relevant customer data discovered and distilled through web harvesting, specialized research providers and social networks, within the familiar context of a customer relationship management (CRM) application.

About Advantage

Advantage provides global integrated talent services to a broad array of clients, including middle-market to Fortune 50 organizations, allowing them to maximize their employee and business performance by helping, with an understanding of customer-specific compliance requirements, to rapidly recruit and manage employees who bring the ideal combination of skills, experience and motivation. Advantage operates within three distinct lines of business: Advantage Associates, Advantage Global and Advantage Compliance.

About InsideView

InsideView is a pioneer in on-demand Business Search and Intelligence applications, bringing insight gained from subscription-based and user-generated sources to the enterprise. InsideView's revolutionary platform enables automatic discovery and analysis of relevant personal, professional and corporate data and presents the resulting intelligence within the meaningful context of specific business processes. InsideView applications institutionalize collaborative and repeatable workflows to drive sales productivity -- automating prospecting, accelerating sales cycles, and ultimately, resulting in more closed deals. The company is privately held and venture-backed by Emergence Capital Partners, Greenhouse Capital Partners and Rembrandt Venture Partners. InsideView also partners with salesforce.com, SugarCRM, Microsoft and Landslide Technologies. InsideView's customers include Advantage Human Resourcse, Ariba, Centive, Cisco/WebEx, Jobscience, LucidEra, Rearden Commerce, ServiceSource, SuccessFactors and Symantec. Founded in 2005, InsideView is headquartered in San Francisco, California with operations in Hyderabad, India. For more information, visit www.insideview.com.

Contact Information: Contact: Brett Weiner or Raksha Varma LaunchSquad 415-625-8555 insideview@launchsquad.com