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Etology Hits Milestone in European Online Ad Market With 15 Billion Ad Impressions per Month
Serving Over 500 Million Ad Impressions per Day Across Europe, Etology's High-Profiled Publishers and Advertisers Include Skechers, Vonage, TravelZoo
| Source: Etology Inc.
PARIS--(Marketwire - April 8, 2008) - (Ad:Tech Paris) -- Etology, a global leader in online
advertising, announced today that it has hit 500 million daily ad
impressions in Europe, with more than 300 million ads served collectively
in Germany, the United Kingdom, France, Italy and the Netherlands. Using
their worldwide ad-exchange platform, Etology's European publishers include
high traffic sites such as Bebo, Friendster and hi5, with advertisers
including Skechers, Vonage and TravelZoo. Etology's capability to bring
online communities together in a self-service marketplace is effectively
making online advertising more efficient and targeted. This platform has
created unparalleled corporate growth in the past year, escalating to 15
billion ads per month.
"Through international expansion and strong foreign revenue streams,
Etology's business model promises continued growth," said Brock Purpura,
CEO of Etology. "Our globalization and international market growth is
critical to maintain our position as a leader in the online advertising
arena."
Etology's unique advertising network provides an easy-to-use interface for
buying and selling ad content. A simple navigation dashboard allows
anyone, from experienced web publishers to amateur entrepreneurs, to place
profitable ads on a website. This convenient business model eliminates
agency middlemen and other hurdles to advertising sales. The platform can
host a wide variety of ad types, from standard ad units to commercial
breaks and thumbnail ads. The flexible, self-service design helps
advertisers plan powerful, targeted campaigns with scalability to fit any
budget or subject matter. A comprehensive back-end dashboard feeds
publishers and advertisers with live statistics and analytics for
ad-placements and ROI results of ad spends. Etology's ad service can be
used anywhere in the world, and more than 190 countries are within the ad
network's business circle. For further information, please visit
www.etology.com.
About Etology: Founded in 2005 and based in Foster City, CA, Etology,
serving over 2-billion ads per day worldwide, is revolutionizing worldwide
online advertising with its new breed of Advertising 2.0. Etology empowers
website owners to sell their ad space directly to advertisers while giving
advertisers the opportunity to directly place ads on targeted sites.
Etology serves text and banner online ad packages, ranging from standard ad
units to commercial breaks and thumbnail ads. For more info on the next
generation self-service advertising marketplace, please visit
http://www.etology.com/.