Contact Information: Cisco Press Contact: Donna M. Murno Cisco Canada 416 961-5595, ext. 428 dmurno@cisco.com Industry Analyst Contact: Carter Cromwell Cisco 408 526-6914 ccromwel@cisco.com TELUS Media Relations Contact: Julie Smithers TELUS 416 206-6817 Julie.smithers@telus.com Investor Relations Contact: Marisa Ross Cisco 408 527-9830 mariross@cisco.com
TELUS Enhances Short Messaging Service With Innovative Cisco IP NGN Technology
Cisco 7600 IP Transfer-Point Solution Offers Greater Reliability for TELUS' SMS
| Source: Cisco Systems, Inc.
SAN JOSE, CA--(Marketwire - February 7, 2008) - Cisco® (NASDAQ : CSCO ) today announced that
TELUS, a leading Canadian telecommunications company, has enhanced its
Short Messaging Service (SMS) in its Internet Protocol Next-Generation
Network (IP NGN) with Cisco's carrier-class Signaling Transfer Point (STP)
technology known as the Cisco 7600 Internet Protocol Transfer Point (ITP)
solution.
The Cisco 7600 ITP solution provides TELUS with an advanced SMS routing and
redundancy scheme via its Multilayer Routing (MLR) capability.
"Due to the way messages are distributed within our network, TELUS requires
a signalling solution with advanced routing capabilities. Cisco offers a
product that caters best to the unique needs of our company and our
clients," said Zouheir Mansourati, TELUS' vice president of service
delivery. "As TELUS moves its SMS users to an all-IP next-generation
network to provide the highest-quality wireless experience, the Cisco 7600
IP Transfer Point solution, coupled with multilayer routing, helps ensure
that our clients continue to receive reliable and convenient SMS services
as they connect with their friends, family and colleagues."
Enhanced carrier-grade reliability features
Traditional Signaling System 7 (SS7) transport options often provide few
choices in terms of controlling capital and operational expenses. Legacy
STPs can be large, costly and cumbersome, and they can require significant
resources to maintain functionality. In addition, legacy STPs can pose
limitations on space efficiency and power consumption as well as network
growth in an IP-based environment, which leaves service providers in a
position of having to purchase additional interface equipment and more STPs
in order to scale their networks.
"The Cisco 7600 IP Transfer Point solution continues to demonstrate that
not only is it a clear choice as today's core signaling transfer point, but
it can also provide specialized applications as a high-capacity signaling
gateway that can help increase TELUS' revenue," said Tony Jeffs, director
of marketing, Call Control & Signaling, Service and Mobility Business Unit,
Cisco. "Extending our advanced routing experience with service providers
like TELUS, Cisco is able to continue to lead the industry in providing
innovative carrier-grade applications while maintaining the scalability and
reliability required in this market."
More information about the Cisco 7600 ITP solution and other service
provider mobility solutions is available at www.cisco.com/go/mobile.
About Cisco
Cisco (NASDAQ : CSCO ) is the worldwide leader in networking that transforms
how people connect, communicate and collaborate. Information about Cisco
can be found at http://www.cisco.com. For ongoing global news, please go
to http://newsroom.cisco.com and for Canadian news, please visit
http://newsroom.cisco.com/canada/.
About TELUS
TELUS (TSX : T ) (TSX : T.A ) (NYSE : TU ) is a leading national
telecommunications company in Canada, with $9 billion of annual revenue and
11 million customer connections including 5.4 million wireless subscribers,
4.4 million wireline network access lines and 1.2 million Internet
subscribers. TELUS provides a wide range of communications products and
services including data, Internet protocol (IP), voice, entertainment and
video. Committed to being Canada's premier corporate citizen, we give
where we live. Since 2000, TELUS and our team members have contributed
more than $91 million to charitable and non-profit organizations and
volunteered more than 1.7 million hours of service to local communities.
Eight TELUS Community Boards across Canada lead our local philanthropic
initiatives. For more information about TELUS, please visit www.telus.com.
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