Miracle Noodle Selects Level One Marketing as Its Club Channel Business Development Partner

DANVILLE, CA--(Marketwired - Jun 11, 2013) - Level One Marketing, a club broker business development specialist, today announced a partnership with Miracle Noodle, known for popularizing the calorie-free and soy-free traditional Japanese shirataki noodle in the United States. Level One will assist Miracle Noodle in obtaining and optimizing distribution in club retailers and consult on developing packaging that appeals to club shoppers.

"We are thrilled to partner with Level One to help us launch Miracle Noodle in the club retail channel," said Jonathan Carp, President, Miracle Noodle. "We selected Level One because we were impressed by its record of success with new product introductions in club warehouses. We are confident that our products will enjoy strong sell-through in Costco under the guidance of the Level One team."

Los Angeles-based Miracle Noodle is a leader in the market for low calorie health foods utilizing traditional ingredients in new, creative ways. Its low-carb gluten-free pasta and rice products have been featured on major United States television shows including "The Rachael Ray Show" and "Dr. Oz." The fast-growing company was established in 2006 and has subsidiaries in Canada, Australia, and Europe. 

"We believe that club store members will be delighted to discover Miracle Noodle products on the shelves as an alternative to traditional pastas and rice," said Jeremy Smith, Chief Operating Officer, Level One Marketing. "Miracle Noodle is exactly the kind of product we think will succeed in the club channel. The demographics of club members correlate perfectly with those of the consumers who are most likely to be aware of and willing to pay premium prices for products with health benefits like zero carbohydrates, calories and gluten."

About Level One Marketing
Level One is a premier club brokerage firm specializing in representation, business strategy and product development. Its founding team, brothers Jonathan and Jeremy Smith, have nearly fifty years of experience from inside the club channel and the advertising and graphic arts industries, providing Level One with unique insider knowledge on how to foster performance in the club channel environment. The company has successfully introduced established and startup brands in product categories including snack food, dairy products, natural foods and energy drinks. Level One is based in Danville, California with a satellite office in Indianapolis.