SHERMAN OAKS, CA--(Marketwire - November 4, 2010) - Thanksgiving is traditionally a time for families, and National Family Week is observed each year during Thanksgiving week to underscore the positive impact that strong family ties and supportive communities have on children. My Gym Children's Fitness Center encourages families everywhere to celebrate National Family Week this year by strengthening ties with their own families and their communities.
"Children thrive when they have positive role models who support them with love and encouragement," says Matt Hendison, Chief Marketing Officer of My Gym Children's Fitness Center. "Children who come to My Gym learn in programs that involve their parents, their families, the My Gym community and the community at large."
Community members can celebrate National Family Week, an initiative of the Alliance for Children and Families, by hosting local events involving families, residents, area leaders, and policymakers. Typical observances might include community forums, resource fairs, volunteer projects, seminars, and awards programs.
"Helping parents and children connect in a healthy, supportive way is a focus of National Family Week and an important part of every My Gym program," Hendison said. "Our activities are designed to teach important skills and to foster a sense of accomplishment. When children share what they have learned at My Gym with their parents and their peers, it builds self esteem and confidence in their own abilities. And that helps them grow into healthy young adults."
My Gym extends their focus on families and the My Gym community into the larger community as well. In a recent innovation, My Gym launched The Activators, a kids' fitness troupe dedicated to making fitness fun and to fighting one of society's most troubling problems: the growing trend toward childhood obesity. Parents and kids can access episodes of The Activators on the web at www.theactivators.net or from My Gym's corporate web site, www.mygym.com.
Fitness becomes a family affair when kids become Activators themselves by taking the Activators Pledge to exercise, choose healthy foods and stay fit. New "Activators" receive a membership card and their own personalized Activators video. Kids can work with an adult partner to download activities and crafts focused on making fitness and health a priority for the entire family.
"We hope that by bringing National Family Week to the attention of our My Gym families and others, we can shine a light on how important it is to build strong families and supportive communities," says Hendison. "Together, we can help our children look forward to a healthier, more fulfilling life."
To schedule a free trial class, book a birthday party or for more information about all their programs and schedules, please visit www.mygym.com.
About MY GYM Enterprises
Established in 1983, MY GYM is the #1-ranking fitness center destination for children with 200 locations worldwide, including such international locations as Hong Kong, France and Brazil among others. More than 30 additional locations are planned to open worldwide in next 12 months. For more than two decades, MY GYM has combined innovative, early physical education/pre-gymnastics classes with state-of-the-art facilities to empower children -- ages 6 weeks to 13 years -- by helping them acquire the skills, confidence and positive self-image needed to become healthy young adults. My Gym's award winning, structured, noncompetitive and age-appropriate classes enhance children's overall physical development through games, music, exercise, sports, gymnastics, puppets, special rides and fun! The children gain strength, balance, coordination, fine and gross motor proficiency, agility, flexibility and social skills. Mymo's Adventures earned the 2006 iParenting Award for Outstanding Children's DVD. The My Gym television show, My Gym At Home, airs on BabyFirstTV, a 24/7 commercial-free channel focusing on children's development. My Gym is located on the Web at www.mygym.com. MY GYM is also the home of The Activators, an entertainment troupe comprised of actual MY GYM teachers designed to encourage children with messages of fun and fitness. The Activators is located on the Web at www.theactivators.net.