RESEARCH TRIANGLE PARK, NC--(Marketwire - July 26, 2010) - On Thursday, August 5, business intelligence firm Cutting Edge Information will present its recommendations for developing a successful generics-defense strategy.
Based on the company's new report, Countering Generic and Biosimilar Threats: Near-Term and Long-Term Strategies, the presentation will delve into the study's key findings and case studies of successful near-term generics-defense strategy implementation.
Backed with benchmarks and hard metrics, "Generic Competition: It's Not Too Late to Get a Head Start" will go into detail about how the use of industry analytics can help pharmaceutical and biotech companies to:
- Implement short-term tactics that brand teams can successfully employ with 2 or fewer years left on their patents.
- Deploy counter-promotions and other tactics to protect revenue streams against generics of competitor products.
- Focus generics-defense efforts throughout a product's lifecycle and start planning early.
- Create and continuously run counter-generics task forces that build ongoing generics-defense experience.
- Develop a well-timed and well-executed generics-defense strategy.
EVENT INFORMATION:
DATE: Thursday, August 5, 2010
TIME: 2:00 p.m. ET/11:00 a.m. PT
REGISTER HERE: https://connect.cuttingedgeinfo.com/cartprocess/?id=WE136
The presentation will be delivered by research analyst Ryan McGuire, lead author of Cutting Edge Information's new study, "Countering Generic and Biosimilar Threats: Near-Term and Long-Term Strategies." (http://www.cuttingedgeinfo.com)
McGuire has led research on many other topics, including payer relationship management, mergers and acquisitions, and drug safety, as well as the diabetes market, oncology market and autoimmune market.
"Our analysts have studied companies that create and continuously operate counter-generics task forces, housing ongoing experience that is invaluable as their products approach patent expiration," said Jason Richardson, president of Cutting Edge Information. "Our latest webinar will shed light on the best practices that brand managers will need to develop a successful generics-defense strategy this year and beyond."
Early-Bird Registration for August's Webinar Presentation:
https://connect.cuttingedgeinfo.com/cartprocess/?id=WE136
To view complimentary archives of other Cutting Edge webinar events, visit http://www.cuttingedgeinfo.com/news/webinars.php.
For additional details on Cutting Edge Information's collection of Portfolio Planning/Lifecycle Management studies, visit http://www.cuttingedgeinfo.com/reports/portfolio-planning-business-development.php.
Contact Information:
MEDIA CONTACT:
Stephanie Swanson
(919) 433-0212