Webinar: Learn the "Secrets" of Optimized Press Releases

Presenters: Doug Hay, CEO Expansion Plus And
Molly Campanella, Senior Account Manager, Marketwire, Inc.

Date: February 24, 2009

Marketwire and Expansion Plus team up to teach PR, IR and MarCom Professionals the secrets of press release optimization.

"For the internet, the great advantage of online and social media press releases is that when you put them on the wire service they go directly to your end reader. There is no middleman who is going to edit them. So, the bottom line is that you now have to wear the hat of being the journalist." -- Doug Hay

"Reporters are having these extraordinary expectations on them to not only publish stories but also to publish blog entries. So they are looking for content that they can grab and immediately use." -- Molly Campanella

Resources:

• Presentation File (ppt) Webinar: Learn the "Secrets" of Optimized Press Releases
• Presentation File (pdf) Webinar: Learn the "Secrets" of Optimized Press Releases
• Audio File Webinar: Learn the "Secrets" of Optimized Press Releases
• Video File (wmv) Webinar: Learn the "Secrets" of Optimized Press Releases