Explore the Many Possibilities of Marketwire's Feature Newsline
Lifestyles, Special Interest, Holiday/Seasonal and Evergreen Stories: Your Themed News Makes for Great Headlines
Traditional and new media outlets need to fill news holes and satisfy consumer demand for stories that matter to them: travel, health, family, pets, personal finance, home and garden, holiday gift buying – these topics and more lend themselves well to a feature story. Providing your content in "features format" increases its chances and shelf-life for snagging the spotlight – being used verbatim – and attracting interest from millions of people with money to spend.
- Features Package
Plan your features-oriented news to coincide with media editorial calendars and "in-demand" consumer topics. Your story is grouped by theme and distributed as part of a package to feature editors who depend on this content for their special sections year-round. - Daily Features
On a day-to-day basis, media outlets need human-interest stories,
photos and videos as well. So your feature-oriented news may
also be distributed at specific times each day to the editors
who want it most.
More Distribution Channels and Journalist Access for Greater Reach
Marketwire's Features Newsline reaches feature editors at newspapers, broadcast outlets and magazines across North America as well as targeted trade publications and websites. Opted-in journalists receive Marketwire's Features Calendar and subscribe to feature story feeds, ensuring your themed news fits their respective beats and editorial needs.- North American Consumer Media – Distribution via The Associated Press and The Canadian Press reaches feature editors at thousands of print, broadcast and online media outlets across the US and Canada.
- Trade Media – Simply select your target industry when submitting your feature-oriented press release. Marketwire will ensure your news reaches just the right media outlets at the right time (e.g., financial trades at tax time).
Additional Enhancements
- Web 2.0 Tools and Multimedia Elements – Increase your news' online visibility with search engine optimization and embedded hyperlinks. Spark online conversation with bookmarking tags to the most popular social media sites. And add video, photos, and audio clips to your story to attract attention and encourage use.
- Monitoring and Reporting – Marketwire's interactive, visually engaging News Dashboard report shows where your story posted, how many times it was accessed and by whom, and keeps you in the know on what's being said about your industry and organization.
Fall 2009 Features Topic Calendar and Copy Deadlines
The numbers in bold to the left of each topic are dates copy is due at Marketwire. Italics indicate transmission dates.
View Marketwire's full 2009 Features calendar.
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