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Webinar Guest Speaker: John Blossom
John Blossom is one of the most widely recognized content industry analysts,
providing thought leadership to executives in search of new approaches to rapidly changing markets for
publishing and technology products and services.
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Series Host: Sally Falkow
Sally Falkow, APR, is an acknowledged expert in internet marketing strategy –
blogs, RSS feeds, online news and social media. She is president of Expansion
Plus, an internet marketing and public relations agency.
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Webinar 1:
Setting Your Baseline and Determining Goals
Host: Sally Falkow
Guest: John Blossom
Duration: 90 minutes
Cost: $125 (US), or $425 for all four if purchased at once
Whitepaper: "The Power of Voice: Setting Your Baseline and Determining Goals" accompanies webinar purchase.
Who Should Purchase the Series:
Marketing, PR and communications professionals, small business owners. Technical knowledge not required.
You'll learn how to:
- Benchmark your company
- Educate your C-suite
- Gauge your social media ranking
- Set realistic, measurable goals
Be sure to purchase webinar 2 and you'll learn how to translate your goals into actionable tactics.
Sign up for all four seminars at once and get a $75 discount!

The official media sponsor of Your Complete Social Media Roadmap Series.
Whitepapers included with each webinar contain content from
Sally Falkow's PRoActive Report. This valuable resource focuses on public relations trends in
new media. Each new issue features one aspect of online PR, internet news and
media relations, or social media and includes insider information from trusted
experts about emerging trends, the latest research on news and consumer
behavior online and some successful implementation case studies. If you are
interested in subscribing to this newsletter, please visit
Sally Falkow's PRoActive Report.

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Webinar Guest Speaker: Paul Gillin
Paul Gillin is a veteran technology journalist with more than 25 years of
editorial experience. Since 2005, he has advised marketers and business
executives on strategies to optimize their use of social media and online channels
to reach buyers cost-effectively. He is a popular speaker who is known for his
ability to simplify complex concepts using plain talk, anecdotes and humor.
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Series Host: Sally Falkow
Sally Falkow, APR, is an acknowledged expert in internet marketing strategy –
blogs, RSS feeds, online news and social media. She is president of Expansion
Plus, an internet marketing and public relations agency.
Read More
Webinar 2:
Researching and Planning
Host: Sally Falkow
Guest: Paul Gillin
Duration: 90 minutes
Cost: $125 (US), or $425 for all four if purchased at once
Whitepaper: "The Power of Voice: Researching and Planning" accompanies webinar purchase.
Who Should Purchase the Series: Marketing, PR and communications professionals, small business owners. Technical knowledge
not required.
You'll learn how to:
- Identify important influencers, including evangelists and detractors
- Pinpoint relevant communities
- Know what people are saying, what they want to know and what you should do
- Create a strong online reputation
Be sure to purchase webinar 3 where you'll learn which social media tactics will
work best for your organization.
Sign up for all four seminars at once and get a $75 discount!

The official media sponsor of Your Complete Social Media Roadmap Series.
Whitepapers included with each webinar contain content from
Sally Falkow's PRoActive Report. This valuable resource focuses on public relations trends in
new media. Each new issue features one aspect of online PR, internet news and
media relations, or social media and includes insider information from trusted
experts about emerging trends, the latest research on news and consumer
behavior online and some successful implementation case studies. If you are
interested in subscribing to this newsletter, please visit
Sally Falkow's PRoActive Report.

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Webinar Guest Speaker: Rebecca Lieb
Rebecca Lieb is vice president of Econsultancy's US operations. An expert
in interactive marketing and advertising, she was formerly editorial consultant and
contributor to The ClickZ Network, after serving as its editor-in-chief for over seven
years. For a portion of that time, Lieb also ran Search Engine Watch.
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Facebook Profile
Linkedin Profile
Twitter
Series Host: Sally Falkow
Sally Falkow, APR, is an acknowledged expert in internet marketing strategy –
blogs, RSS feeds, online news and social media. She is president of Expansion
Plus, an internet marketing and public relations agency.
Read More
Webinar 3:
Choosing Your Tactics
Host: Sally Falkow
Guest: Rebecca Lieb
Duration: 90 minutes
Cost: $125 (US), or $425 for all four if purchased at once
Whitepaper: "The Power of Voice: Content Marketing" accompanies webinar purchase.
Who Should Purchase the Series:
Marketing, PR and communications professionals, small business owners. Technical knowledge not required.
You'll learn how to:
- Develop your content strategy
- Take advantage of universal search
- Choose the best tools for you:
- Blogger relations
- Microblogging (e.g., Twitter)
- Podcasts
- Video
- Articles
- Images
- RSS feeds
- Press releases optimized for search
- Social media
- Online media relations
- Social news sites
- Social networks
- Put your plan in motion
Be sure to purchase the final session – it's the big payoff, where everything you've
learned gets translated to ROI.
Sign up for all four seminars at once and get a $75 discount!

The official media sponsor of Your Complete Social Media Roadmap Series.
Whitepapers included with each webinar contain content from
Sally Falkow's PRoActive Report. This valuable resource focuses on public relations trends in
new media. Each new issue features one aspect of online PR, internet news and
media relations, or social media and includes insider information from trusted
experts about emerging trends, the latest research on news and consumer
behavior online and some successful implementation case studies. If you are
interested in subscribing to this newsletter, please visit
Sally Falkow's PRoActive Report.

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Twitter
Webinar Guest Speaker: Katie Delahaye Paine
Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher
of the first blog and the first newsletter for marketing and communications
professionals dedicated entirely to measurement and accountability.
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Linkedin Profile
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Series Host: Sally Falkow
Sally Falkow, APR, is an acknowledged expert in internet marketing strategy –
blogs, RSS feeds, online news and social media. She is president of Expansion
Plus, an internet marketing and public relations agency.
Read More
Webinar 4:
Measuring ROI
Host: Sally Falkow
Guest: Katie Delahaye Paine
Duration: 90 minutes
Cost: $125 (US), or $425 for all four if purchased at once
Whitepaper: "The Power of Voice: Measurement" accompanies webinar purchase.
Who Should Purchase the Series:
Marketing, PR and communications professionals, small business owners. Technical knowledge not required.
You'll learn how to:
- Redefine the "R" in social media ROI
- Measure the tone of blog posts, video views, search results and comments
- Analyze the impact of your efforts
- Translate social media conversations to sales
Sign up for all four seminars at once and get a $75 discount!

The official media sponsor of Your Complete Social Media Roadmap Series.
Whitepapers included with each webinar contain content from
Sally Falkow's PRoActive Report. This valuable resource focuses on public relations trends in
new media. Each new issue features one aspect of online PR, internet news and
media relations, or social media and includes insider information from trusted
experts about emerging trends, the latest research on news and consumer
behavior online and some successful implementation case studies. If you are
interested in subscribing to this newsletter, please visit
Sally Falkow's PRoActive Report.
