Win a $7,500 Custom Social Media Plan
How? Sign Up for All 4 Webinars, Receive a $75 Discount AND Submit You Social Media Challenge.
If you registered for all four webinars, please take this opportunity to submit your social media challenge and win a custom social media strategy worth $7,500. We are selecting two case studies that will be woven through the entire four-part series. To be considered, you must submit your social media challenge no later than March 6, 2009. We may contact you for more information.
Describe your organization's social media challenge. Please be as specific as you can, and include your organization's industry, website, address, experience with social media, and marketing/communication challenges.
Social Media Resources
Follow The Conversation at Social Media Corner
Case studies, resources and events are posted at the following locations.
Social Media Corner on Facebook
Social Media Cornder on Linkedin
Follow Social Media Corner on Twitter
Find out how to use a diverse, exciting arsenal of new tools to reach your targets through a variety of channels. We cut through the confusion and hype, and show you how to successfully reach new audiences.
Social media experts discuss new media opportunities, explain why PR 2.0 matters, and how to put it all to work for you.
Meet the panelists:
Deirdre Breakenridge
Author of PR 2.0 and President and Director of Communications, PFS Marketwyse Download presentation
Ruth Cotter
Director of Investor Relations, Advanced Micro Devices
Sally Falkow, APR
President of Expansion Plus Inc. and co-developer of PRESSfeed Download case study
Shel Holtz, APR
Principal, Holtz Communication + Technology Download presentation
Your Complete Social Media Roadmap.
Shift. Drive. Accelerate.
In 2009, businesses are expected to invest more resources in social media than in any other marketing activity. Learn how to make the most of this powerful, global conversation by joining well-known social media experts for four intensive 90-minute webinars. Each builds upon the previous one to help you create a complete, actionable social media strategy that will measurably boost your organization's ROI. This isn't just another big-picture session, but is filled with down-to-earth tactics and real-world case studies to help you map your own success - for far less than you'd pay elsewhere.
Webinar Series Speakers:
Facebook Profile
Linkedin Profile
Twitter
Series Host: Sally Falkow
Sally Falkow, APR, is an acknowledged expert in internet marketing strategy – blogs, RSS feeds, online news and social media. She is president of Expansion Plus, an internet marketing and public relations agency.
A veteran of the PR industry, Falkow has translated her extensive experience in marketing, PR and communication to the internet. Her main interest is in the shift in media consumption and how new technology is affecting the practice of public relations.
She is certified as an Accredited Public Relations Practitioner by the Public Relations Society of America and is a Senior Fellow of the Society for New Communication Research. Falkow is a member of the Social Media Club and originally launched this initiative in the Los Angeles area. The Social Media Club is active in promoting new media education and standards such as the format for the social media press release.
Falkow has authored several e-books on internet marketing strategy and the use of new technology in PR. She has lectured in communication theory, public relations strategy and consumer behavior at the university level. She is in demand as an expert speaker on how online news, blogs and RSS feeds are influencing online PR and marketing.
Facebook Profile Linkedin Profile Twitter Webinar Guest Speaker: John Blossom
John Blossom is one of the most widely recognized content industry analysts, providing thought leadership to executives in search of new approaches to rapidly changing markets for publishing and technology products and services.
He founded Shore Communications Inc. in 1997, specializing in research and advisory services and strategic marketing consulting for publishers and content service providers in enterprise and media markets.
Blossom's career spans more than twenty years of marketing, research, product management and development in advanced information and media venues. His ContentBlogger weblog won the Software and Information Industry Association 2007 CODiE award for Best Media Blog. He recently published Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future.
Blossom's extensive global experience with the marketing and management of financial information services, including real-time datafeeds, established him as one of the thought leaders in this important market segment, leading to strategic assignments with the executive management team of Reuters Group PLC. He was also a key player in a number of ground-breaking internet-oriented initiatives at Reuters.
Facebook Profile Linkedin Profile Twitter Webinar Guest Speaker: Paul Gillin
Paul Gillin is a veteran technology journalist with more than 25 years of editorial experience. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simplify complex concepts using plain talk, anecdotes and humor.
Gillin was previously founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the internet. Prior to that, he was editor-in-chief and executive editor of Computerworld for 15 years.
Gillin's critically acclaimed 2007 book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. His latest book, Secrets of Social Media Marketing, was published in fall 2008.
In addition to his consulting and speaking, Gillin writes columns for BtoB and Deliver magazines and online for Ziff-Davis Enterprise. His work has appeared in scores of publications, including The New York Times, Advertising Age and the San Jose Mercury News. He also writes the popular Newspaper Death Watch blog, as well as his own blog: paulgillin.com.
Gillin is a Research Fellow and a member of the advisory board of the Society for New Communications Research and he co-chairs the social media cluster for the Massachusetts Technology Leadership Council.
Facebook Profile Linkedin Profile Twitter Webinar Guest Speaker: Rebecca Lieb
Rebecca Lieb is vice president of Econsultancy's US operations. An expert in interactive marketing and advertising, she was formerly editorial consultant and contributor to The ClickZ Network, after serving as its editor-in-chief for over seven years. For a portion of that time, Lieb also ran Search Engine Watch.
Lieb is also a content strategy consultant for a variety of brands as well as professional trade organizations. A current project, The Curator, just launched in beta. Earlier, she held executive marketing and communications positions at strategic e-services consultancies, including Siegel+Gale, and has worked in the same capacity for global entertainment and media companies including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television.
As a journalist, Lieb has written on media for numerous publications, including The New York Times and The Wall Street Journal. She spent five years as Variety's Berlin-based German/Eastern European bureau chief. Until recently, Lieb taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group.
Facebook Profile Linkedin Profile Twitter Webinar Guest Speaker: Katie Delahaye Paine
Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability.
Winner of the 2006 New Hampshire Business Review Excellence Award for Media and Marketing, she writes KDPaine's Measurement Blog and publishes The Measurement Standard. Her book, Measures of Success, KDPaine's Guide to Measuring Your Public Relationships was published in January.
For the past 20 years, Paine has been providing marketers and communications professionals with tools, data and information to help them make better business decisions. She works with some of the world's most admired companies including Raytheon, Allstate, Hewlett-Packard and Southwest Airlines. Most recently, her endeavors have been focused on providing cost effective measurement programs for non-profits, small businesses and government agencies.
Paine was an initial founder of the Institute for Public Relations special commission on measurement and evaluation. She served as the US liaison to the European Standards Task Force to set international standards for media evaluation. She writes a regular column for PRNews on corporate image and crisis communications and contributes to PRNews, Communications World, PRWeek, Business Marketing and New Hampshire Magazine.