Articles, White Papers and Webinars

• Impacting business with social media. (Webinar) - Sep. 8

  If social media isn't already part of your business strategy or if you don't have the company-wide buy-in you need to ensure success, then you're behind the curve and the competition.

• Use social media monitoring to drive audience behavior and achieve business goals (Webinar) - May. 10

  Billions of social media conversations are taking place every second. With social media monitoring you can zero in on your specific audiences and then engage and motivate them in ways that align with your business goals.

• 20 Reasons Why You Need to Blog: Tips From Mr. Left Brain and Ms. Right Brain (Article) - Feb. 23

  10 reasons why you need to blog.

• 4 Steps for Getting Your Content Seen Online (Tips and Tools) - Feb. 15

  This article gives you four easy steps that can help you choose the most appropriate keywords used by your audiences.

• 7 Steps to a Successful Social Media Strategy (Tips and Tools) - Feb. 15

  Learn how to develop a concerted social media strategy that will contribute to your overall marketing goals.

• Ask the Expert: Maggie Fox, CEO of Social Media Group (Article) - Feb. 23

  Earlier this year, we had the privelage of attending the Mesh Conference in Toronto and interviewed Maggie Fox, CEO of Social Media Group. Take a look at the transcript here.

• Best Tools to Measure Social Media Success (Tips and Tools) - Feb. 21

  We are all interested in measuring the success of our social media strategies. In a previous week, we covered the topic of print advertising and social media.

• Building Strong Stakeholder Relations with Social Media: Tips for Investor Relations Professionals (White Paper) - Feb. 15

  Investor relations professionals are increasingly using social media to connect with their audiences.This white paper offers tips to reach the people who matter to your company and to use channels like Twitter and YouTube to engage your stakeholders.

• Communicating Successfully Through Press Releases in the Web 2.0 World (Article) - Feb. 15

  This article gives you strategies for targeting your audience, honing your pitch and using tools to successfully navigate the Web 2.0 world

• Connect with Journalists as if You're Living in the 21st Century (Article) - Feb. 15

  This article gives you three important tips in connecting with journalists in the 21st century.

• Content Marketing Strategy: A Must for 2011 (Article) - Feb. 15

  “Content” is to 2011 as “SEO” was to 2005. Find out why content is a crucial, yet an often overlooked element to companies’ marketing strategies and learn what you can do to stay ahead of the curve

• Crafting an investor relations-friendly social media policy (Article) - Nov. 3

  Social media is reshaping disclosure and the practice of investor relations, so a sound social media policy that is understood by all employees can help protect the company and its investors.

• Despite the Hype, Social Media is Still New (Article) - Feb. 15

  Learn how to conduct smarter searches, get links to make your jobs easier, find out Google do’s and don’ts about using YouTube video and see how Google is shaking the worlds of business and journalism.

• Does Social Media Monitoring Need to be 24/7? (Article) - Feb. 15

  Read up on the pros and cons of monitoring social media as it happens – e.g., at 3 a.m. Then weigh in for yourself…

• Extreme Social Media Workouts: SM10X30 (Tips and Tools) - Feb. 24

  Take your social media skills and confidence to the next level with ten 30-minute workouts designed just for communications professionals.

• Identification, Engagement and Measurement: Putting It All Together for WOM Marketers (White Paper) - Nov. 1

  Word of mouth (WOM) marketers face two main challenges...

• IR Magazine Guide: Building an International IR Program (Article) - Feb. 15

  In this helpful guide you’ll hear about creative strategies that leading investor relations officers are using to build a solid IR program in good times and bad.

• IR Magazine Guide: Facebook and Twitter: What IROs Need to Know (Article) - Feb. 15

  This guide is filled with compelling arguments for engaging in social media and gives you tips on creating a social media program and policy, crafting a social media policy, and averting IR crises.

• The Power of Voice: Effective Communication Strategies to Weather an Economic Storm (Article) - Feb. 15

  Helpful tips for informing and engaging your employees and stakeholders and keeping up with your professional network.

• PR People and Journalists - It Takes Two to Tango (Article) - Feb. 15

  Journalists are still primary forces in creating stories that sway public opinion. One thing is apparent: journalists and PR professionals must do a better job at forging relationships with each other. Find out which technologies make it easier.

• Is This Site Taken? Two Recently Launched Hyperlocal Sites Vie for an Audience (Article) - Feb. 15

  This article gives you a variety of creative ways online media are using to attract and engage their audiences.

• The Social Web is on Team Coco (Article) - Feb. 15

  See how the social web reacted to Conan O'Brien's NBC departure through social media monitoring tools.

• Social Media Terms and Guidelines Added to Traditional Reference Sources (Article) - Feb. 15

  Find out what words made the 2010 lists in the OED and the AP Stylebook.

• News Releases for the new media Landscape: Best Practices for 2011 (Article) - Feb. 15

  Learn how to craft a good social media release, get more mileage out of your news and measure your success.

• Social Media Intelligence: A New PR Skill (Article) - Feb. 15

  This white paper gives you tactics and tools for taking the proactive approach to extract social intelligence that can improve your business strategy and lessen the need for damage control.

• How to Write SEO-friendly News Release Headlines (Article) - Feb. 15

  This article gives you highly recommended tips on writing effective, impactful SEO-friendly news release headlines and increasing the visibility of your news.

• How to Optimize your News Release - SEO Style (Article) - Feb. 15

  This article will help you use SEO fundamentals to optimize your news releases and get the most out of your public relations.

• How to Harness Twitter and Stand Apart from the Crowd (Article) - Feb. 15

  Twitter is becoming an increasingly powerful PR tool. But, before you announce to the world that you’re going to take a nap or eat a ham sandwich; learn how to post smart and meaningful tweets that your followers will find valuable.

• Tips from Google (Tips and Tools) - Feb. 15

  Learn how to conduct smarter searches, get links to make your jobs easier, find out Google do’s and don’ts about using YouTube video and see how Google is shaking the worlds of business and journalism.

• Tips for Entering Your Nonprofit into the Social Media Environment (Tips and Tools) - Feb. 15

  In this article you’ll find helpful tips that will help you understand a bit more about this new medium and how it may benefit you and your goals.

• Setting Your Baseline and Determining Your Goals (Article) - Feb. 15

  Social media is indeed a game changer. But it’s not a wild horse that can’t be wrangled. Learn how to harness and enhance your social media prowess for effective results

• Making Social Media Monitoring and Analytics Work for Your Brand: Gaining Insights from Information (Article) - Feb. 15

  Participating in social media can be fun and entertaining. But, through monitoring tools, it can also provide valuable information about the people that are talking about your brand and influencing popular opinion.

• Think IROs can’t be social? Think again. (Article) - Oct. 2

  A growing percentage of the Canadian financial community is embracing social media and reaping its rewards.

• What Frank Sinatra Teaches Us About Marketing (Article) - Feb. 21

  Frank Sinatra left behind his legendary music and a timeless set of rules to live by. This article will discuss five great lessons.

• User-Generated Content: Don't Delete Your Negative Reviews (Article) - Feb. 21

  Negative feedback is perhaps the single most underrated opportunity for reputation management the social web has to offer. In this article, learn what you could miss out on by deleting these comments.

• Measuring Word of Mouth Marketing Campaigns (Article) - Feb. 21

  This chat is focused on measuring word of mouth campaigns. Co-hosted by Garry Przyklenk.

• How to Measure Online Influence (Article) - Feb. 21

  Joe Fernandez, CEO and Megan Berry, Marketing Manager of Klout are the special guests on this #smmeasure chat.

• New Approaches to Global Standards and Metrics for PR Program Measurement (Article) - Feb. 22

  The PR industry has come together to address the challenges around what and how to measure the value of PR. Read about the discussions held at the PR Measurement Metrics- From Concept to Implementation Reality event held in Bareclona.

• How to Choose the Right Media Monitoring Keywords for Best Results (Article) - Feb. 22

  When evaluating a media monitoring service, there are many factors to consider. One of the hardest decisions you will make is selecting the best keywords.

• Things to Consider When Monitoring and Measuring Social Media (Article) - Feb. 22

  #ssmeasure chat #18 discussed Katie Paine's downloadable worksheet entitled Start Monitoring Your Social Media Needs.