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Search Engine Optimization
Many companies today are taking advantage of the power of the search engine. Search engine optimization (“SEO”) has been referred to as a tactic, a strategy, an art, a science, a craft and even a sham. But one thing is clear: SEO is an integral part of a company’s strategy. Marketing professionals have been familiar with SEO, but it seems more and more public relations and investor relations professionals are embracing its intricacies and understanding its benefits. With the advent of social media, professionals are re-thinking their SEO strategies.
Our Knowledge Sharing section is here to help you stay current on the hottest topic in marketing. Whether you’re just learning about SEO or you’re a veteran, we can provide you with relevant information that will take your SEO efforts to the next level.
Articles, White Papers and Webinars
12 Tips on Making Your Press Releases Stand Out (Article) - Feb. 22
Whether you’re new writing press releases or just need new ideas, learn how to make your press release stand out from all the rest with these 12 easy steps that will maximize your content for greater visibility.
4 Steps for Getting Your Content Seen Online (Tips and Tools) - Feb. 15
This article gives you four easy steps that can help you choose the most appropriate keywords used by your audiences.
Ask the Expert: Julie Wildhaber of Yahoo! Gives Journalists Some Tips on Search Engine Visibility (Article) - Feb. 23
Yahoo!’s Julie Wildhaber shares her thoughts and insights on how journalists can maximize online tools to stay competitive in a shape-shifting industry
Communicating Successfully Through Press Releases in the Web 2.0 World (Article) - Feb. 15
This article gives you strategies for targeting your audience, honing your pitch and using tools to successfully navigate the Web 2.0 world
How to Choose Target Keywords in Your Press Releases in 4 Easy Steps (Article) - Feb. 23
Learn four easy steps that will help you create the best target keywords for your press release.
How to Choose the Right Media Monitoring Keywords for Best Results (Article) - Feb. 22
When evaluating a media monitoring service, there are many factors to consider. One of the hardest decisions you will make is selecting the best keywords.
How to Harness Twitter and Stand Apart from the Crowd (Article) - Feb. 15
Twitter is becoming an increasingly powerful PR tool. But, before you announce to the world that you’re going to take a nap or eat a ham sandwich; learn how to post smart and meaningful tweets that your followers will find valuable.
The Power of Voice: Effective Communication Strategies to Weather an Economic Storm (Article) - Feb. 15
Helpful tips for informing and engaging your employees and stakeholders and keeping up with your professional network.
Non-Profits Can Do More with Less in Tough Economic Times (Article) - Feb. 15
This article gives you efficient and highly effective strategies and resources for maintaining strong communications and ultimately adding to the bottom line during tough economic times.
How to Write SEO-friendly News Release Headlines (Article) - Feb. 15
This article gives you highly recommended tips on writing effective, impactful SEO-friendly news release headlines and increasing the visibility of your news.
How to Optimize your News Release - SEO Style (Article) - Feb. 15
This article will help you use SEO fundamentals to optimize your news releases and get the most out of your public relations.
How to Optimize Your Video for SEO (Article) - Feb. 15
If your video is hosted on YouTube, you can definitely apply SEO elements to increase its chances of being seen.
SEO Link Building Basics (Article) - Feb. 23
here are some of the "do's and don'ts" of link-building in a press release.
Where is the Link-Love? It's in the Link Juice. (Article) - Feb. 23
Whether you’re an SEO newbie or master, link-love can sometimes be elusive if you don’t know where to find it…or, how to create optimum conditions to harness its power.
What is Real-time Content and Can I Make it SEO-friendly? (Article) - Feb. 23
There has been some confusion as to what real-time content really is. Here are a few tips to make sure your real-time content is SEO friendly and searchable.
Secret Sauce of Search Engine Rankings (Article) - Feb. 23
The mantra “Content is King” has officially been replaced with “Relevant Content is Godly.” Search engine algorithm changes are prioritizing end-user experience.
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