PR, IR, SEO, and social media advice and help from Marketwire

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Public Relations and Corporate PR

Whether working on the agency side or within a corporate setting, today’s public relations professional often wears many hats and must become an expert in a wide range of activities and disciplines that include social media, publicity, community relations, industry outreach, media relations, marketing communications and so many more areas – it’s hard to keep track. If you wear 20 different hats or just one, it’s imperative that you stay abreast of what’s happening in public relations and how each sector overlaps another.

Keep it together! Marketwire’s Knowledge Sharing section provides helpful articles – from news you can use to the latest and greatest – that will help you keep your finger on the pulse of the industry, your ear to the ground and your eyes wide open.

Articles, White Papers and Webinars

20 Reasons Why You Need to Blog: Tips From Mr. Left Brain and Ms. Right Brain (Article) - Feb. 23

10 reasons why you need to blog.
6 media trends for 2011 (and what you can do to keep up) (Article) - Dec. 22

Some may think that 2010 was the Year of the iPad. Others might say the year belonged to “Glee” or the “Old Spice guy.” But what happens when 2011 rolls around?
7 Steps to a Successful Social Media Strategy (Tips and Tools) - Feb. 15

Learn how to develop a concerted social media strategy that will contribute to your overall marketing goals.
Ask the Expert: Julie Wildhaber of Yahoo! Gives Journalists Some Tips on Search Engine Visibility (Article) - Feb. 23

Yahoo!’s Julie Wildhaber shares her thoughts and insights on how journalists can maximize online tools to stay competitive in a shape-shifting industry
Ask the Expert: Maggie Fox, CEO of Social Media Group (Article) - Feb. 23

Earlier this year, we had the privelage of attending the Mesh Conference in Toronto and interviewed Maggie Fox, CEO of Social Media Group. Take a look at the transcript here.
Building Strong Stakeholder Relations with Social Media (Article) - Feb. 21

The challenges of strengthening corporate reputation and building trust among stakeholders can prove difficult. In this article,you will learn straightforward activities and no-cost ideas to help you get to work right away.
Crafting an investor relations-friendly social media policy (Article) - Nov. 3

Social media is reshaping disclosure and the practice of investor relations, so a sound social media policy that is understood by all employees can help protect the company and its investors.
Despite the Hype, Social Media is Still New (Article) - Feb. 15

Learn how to conduct smarter searches, get links to make your jobs easier, find out Google do’s and don’ts about using YouTube video and see how Google is shaking the worlds of business and journalism.
Extreme Social Media Workouts: SM10X30 (Tips and Tools) - Feb. 24

Take your social media skills and confidence to the next level with ten 30-minute workouts designed just for communications professionals.
Identification, Engagement and Measurement: Putting It All Together for WOM Marketers (White Paper) - Nov. 1

Word of mouth (WOM) marketers face two main challenges...
How are Public Relations Professionals Using the iPad? (Article) - Feb. 14

Learn how to incorporate tablet devices to enhance your PR efforts, from bringing your presentations to life to enhancing your networking activities.
The Power of Voice: Effective Communication Strategies to Weather an Economic Storm (Article) - Feb. 15

Helpful tips for informing and engaging your employees and stakeholders and keeping up with your professional network.
PR People and Journalists - It Takes Two to Tango (Article) - Feb. 15

Journalists are still primary forces in creating stories that sway public opinion. One thing is apparent: journalists and PR professionals must do a better job at forging relationships with each other. Find out which technologies make it easier.
How to Optimize your News Release - SEO Style (Article) - Feb. 15

This article will help you use SEO fundamentals to optimize your news releases and get the most out of your public relations.
How to Optimize Your Video for SEO (Article) - Feb. 15

If your video is hosted on YouTube, you can definitely apply SEO elements to increase its chances of being seen.
How to Harness Twitter and Stand Apart from the Crowd (Article) - Feb. 15

Twitter is becoming an increasingly powerful PR tool. But, before you announce to the world that you’re going to take a nap or eat a ham sandwich; learn how to post smart and meaningful tweets that your followers will find valuable.
What Can an Online Media Management Tool Do For You (Article) - Feb. 15

This article offers good advice for selecting the right media management tool for you
Tips from Google (Tips and Tools) - Feb. 15

Learn how to conduct smarter searches, get links to make your jobs easier, find out Google do’s and don’ts about using YouTube video and see how Google is shaking the worlds of business and journalism.
Think IROs can’t be social? Think again. (Article) - Oct. 2

A growing percentage of the Canadian financial community is embracing social media and reaping its rewards.
What Frank Sinatra Teaches Us About Marketing (Article) - Feb. 21

Frank Sinatra left behind his legendary music and a timeless set of rules to live by. This article will discuss five great lessons.
Measuring Word of Mouth Marketing Campaigns (Article) - Feb. 21

This chat is focused on measuring word of mouth campaigns. Co-hosted by Garry Przyklenk.
How to Measure Online Influence (Article) - Feb. 21

Joe Fernandez, CEO and Megan Berry, Marketing Manager of Klout are the special guests on this #smmeasure chat.
New Approaches to Global Standards and Metrics for PR Program Measurement (Article) - Feb. 22

The PR industry has come together to address the challenges around what and how to measure the value of PR. Read about the discussions held at the PR Measurement Metrics- From Concept to Implementation Reality event held in Bareclona.
Newspaper Circulation Expected to Grow in Latin American in the Next Five Years (Article) - Feb. 22

Despite the global economic crisis and migration of readers to online platforms, traditional newspapers retain their vitality in Latin America, falling far from the predictions that point to a rapid decrease readership.
How to Choose the Right Media Monitoring Keywords for Best Results (Article) - Feb. 22

When evaluating a media monitoring service, there are many factors to consider. One of the hardest decisions you will make is selecting the best keywords.
Things to Consider When Monitoring and Measuring Social Media (Article) - Feb. 22

#ssmeasure chat #18 discussed Katie Paine's downloadable worksheet entitled Start Monitoring Your Social Media Needs.
The History of the Boilerplate and 7 Tips on How to Write One (Article) - Feb. 22

If you’ve never written a press release, much less read one, you might not know what a boilerplate is. So let’s take a look at the history, form and function of the boilerplate.
How to Choose Target Keywords in Your Press Releases in 4 Easy Steps (Article) - Feb. 23

Learn four easy steps that will help you create the best target keywords for your press release.
SEO Link Building Basics (Article) - Feb. 23

here are some of the "do's and don'ts" of link-building in a press release.
Where is the Link-Love? It's in the Link Juice. (Article) - Feb. 23

Whether you’re an SEO newbie or master, link-love can sometimes be elusive if you don’t know where to find it…or, how to create optimum conditions to harness its power.
What is Real-time Content and Can I Make it SEO-friendly? (Article) - Feb. 23

There has been some confusion as to what real-time content really is. Here are a few tips to make sure your real-time content is SEO friendly and searchable.
Secret Sauce of Search Engine Rankings (Article) - Feb. 23

The mantra “Content is King” has officially been replaced with “Relevant Content is Godly.” Search engine algorithm changes are prioritizing end-user experience.

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