Articles, White Papers and Webinars

• Impacting business with social media. (Webinar) - Sep. 8

  If social media isn't already part of your business strategy or if you don't have the company-wide buy-in you need to ensure success, then you're behind the curve and the competition.

• Use social media monitoring to drive audience behavior and achieve business goals (Webinar) - May. 10

  Billions of social media conversations are taking place every second. With social media monitoring you can zero in on your specific audiences and then engage and motivate them in ways that align with your business goals.

• Best Tools to Measure Social Media Success (Tips and Tools) - Feb. 21

  We are all interested in measuring the success of our social media strategies. In a previous week, we covered the topic of print advertising and social media.

• Building Strong Stakeholder Relations with Social Media: Tips for Investor Relations Professionals (White Paper) - Feb. 15

  Investor relations professionals are increasingly using social media to connect with their audiences.This white paper offers tips to reach the people who matter to your company and to use channels like Twitter and YouTube to engage your stakeholders.

• Does Social Media Monitoring Need to be 24/7? (Article) - Feb. 15

  Read up on the pros and cons of monitoring social media as it happens – e.g., at 3 a.m. Then weigh in for yourself…

• Identification, Engagement and Measurement: Putting It All Together for WOM Marketers (White Paper) - Nov. 1

  Word of mouth (WOM) marketers face two main challenges...

• The Power of Voice: Effective Communication Strategies to Weather an Economic Storm (Article) - Feb. 15

  Helpful tips for informing and engaging your employees and stakeholders and keeping up with your professional network.

• Non-Profits Can Do More with Less in Tough Economic Times (Article) - Feb. 15

  This article gives you efficient and highly effective strategies and resources for maintaining strong communications and ultimately adding to the bottom line during tough economic times.

• The Social Web is on Team Coco (Article) - Feb. 15

  See how the social web reacted to Conan O'Brien's NBC departure through social media monitoring tools.

• Social Media Intelligence: A New PR Skill (Article) - Feb. 15

  This white paper gives you tactics and tools for taking the proactive approach to extract social intelligence that can improve your business strategy and lessen the need for damage control.

• How to Write SEO-friendly News Release Headlines (Article) - Feb. 15

  This article gives you highly recommended tips on writing effective, impactful SEO-friendly news release headlines and increasing the visibility of your news.

• Tips for Entering Your Nonprofit into the Social Media Environment (Tips and Tools) - Feb. 15

  In this article you’ll find helpful tips that will help you understand a bit more about this new medium and how it may benefit you and your goals.

• Making Social Media Monitoring and Analytics Work for Your Brand: Gaining Insights from Information (Article) - Feb. 15

  Participating in social media can be fun and entertaining. But, through monitoring tools, it can also provide valuable information about the people that are talking about your brand and influencing popular opinion.

• User-Generated Content: Don't Delete Your Negative Reviews (Article) - Feb. 21

  Negative feedback is perhaps the single most underrated opportunity for reputation management the social web has to offer. In this article, learn what you could miss out on by deleting these comments.

• How to Measure Online Influence (Article) - Feb. 21

  Joe Fernandez, CEO and Megan Berry, Marketing Manager of Klout are the special guests on this #smmeasure chat.

• New Approaches to Global Standards and Metrics for PR Program Measurement (Article) - Feb. 22

  The PR industry has come together to address the challenges around what and how to measure the value of PR. Read about the discussions held at the PR Measurement Metrics- From Concept to Implementation Reality event held in Bareclona.

• How to Choose the Right Media Monitoring Keywords for Best Results (Article) - Feb. 22

  When evaluating a media monitoring service, there are many factors to consider. One of the hardest decisions you will make is selecting the best keywords.

• Things to Consider When Monitoring and Measuring Social Media (Article) - Feb. 22

  #ssmeasure chat #18 discussed Katie Paine's downloadable worksheet entitled Start Monitoring Your Social Media Needs.