Articles, White Papers and Webinars
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Best Tools to Measure Social Media Success
(Tips and Tools) - Feb. 21
We are all interested in measuring the success of our social media strategies. In a previous week, we covered the topic of print advertising and social media.
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Identification, Engagement and Measurement: Putting It All Together for WOM Marketers
(White Paper) - Nov. 1
Word of mouth (WOM) marketers face two main challenges...
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Setting Your Baseline and Determining Goals
(White Paper) - Feb. 1
Social media is indeed a game changer. But it’s not a wild horse that can’t be wrangled.
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IR Magazine Guide: Facebook and Twitter: What IROs Need to Know
(Article) - Feb. 15
This guide is filled with compelling arguments for engaging in social media and gives you tips on creating a social media program and policy, crafting a social media policy, and averting IR crises.
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The Power of Voice: Effective Communication Strategies to Weather an Economic Storm
(Article) - Feb. 15
Helpful tips for informing and engaging your employees and stakeholders and keeping up with your professional network.
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Non-Profits Can Do More with Less in Tough Economic Times
(Article) - Feb. 15
This article gives you efficient and highly effective strategies and resources for maintaining strong communications and ultimately adding to the bottom line during tough economic times.
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How to Get the Most Out of Attending a Trade Show
(Article) - Feb. 15
Participating in trade shows is a great way to gain exposure, meet potential business partners or clients and educate those who are unfamiliar with your company.
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Social Media Intelligence: A New PR Skill
(Article) - Feb. 15
This white paper gives you tactics and tools for taking the proactive approach to extract social intelligence that can improve your business strategy and lessen the need for damage control.
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Making Social Media Monitoring and Analytics Work for Your Brand: Gaining Insights from Information
(Article) - Feb. 15
Participating in social media can be fun and entertaining. But, through monitoring tools, it can also provide valuable information about the people that are talking about your brand and influencing popular opinion.
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Important First-Glance Metrics, Rules of Engagement, Privacy and Disclosure
(Article) - Feb. 21
#smmeasure chat #5 recap
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Measuring Word of Mouth Marketing Campaigns
(Article) - Feb. 21
This chat is focused on measuring word of mouth campaigns. Co-hosted by Garry Przyklenk.
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How to Measure Online Influence
(Article) - Feb. 21
Joe Fernandez, CEO and Megan Berry, Marketing Manager of Klout are the special guests on this #smmeasure chat.
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New Approaches to Global Standards and Metrics for PR Program Measurement
(Article) - Feb. 22
The PR industry has come together to address the challenges around what and how to measure the value of PR. Read about the discussions held at the PR Measurement Metrics- From Concept to Implementation Reality event held in Bareclona.
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Things to Consider When Monitoring and Measuring Social Media
(Article) - Feb. 22
#ssmeasure chat #18 discussed Katie Paine's downloadable worksheet entitled Start Monitoring Your Social Media Needs.