PR, IR, SEO, and social media advice and help from Marketwire

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Investor Relations and Disclosure

As the global financial landscape continues to ebb and flow, the role of investor relations professionals has never been more important than today. Aside from the day-to-day communications with analysts and shareholders and outreach to financial media, they must meet the disclosure requirements that their respective companies are legally bound to while maintaining a level of transparency that a savvy public demands and the law dictates.

This section is designed to help IR professionals stay on top of their game, even as new laws, restrictions and mandates arise and rock the financial sector once again. Use Knowledge Sharing as a resource that will help you not only stay afloat but proactively stay ahead of the curve and gain best practices along the way.

Articles, White Papers and Webinars

Building Strong Stakeholder Relations with Social Media: Tips for Investor Relations Professionals (White Paper) - Feb. 15

Investor relations professionals are increasingly using social media to connect with their audiences.This white paper offers tips to reach the people who matter to your company and to use channels like Twitter and YouTube to engage your stakeholders.
Building Strong Stakeholder Relations with Social Media (Article) - Feb. 21

The challenges of strengthening corporate reputation and building trust among stakeholders can prove difficult. In this article,you will learn straightforward activities and no-cost ideas to help you get to work right away.
Crafting an investor relations-friendly social media policy (Article) - Nov. 3

Social media is reshaping disclosure and the practice of investor relations, so a sound social media policy that is understood by all employees can help protect the company and its investors.
How to Choose Target Keywords in Your Press Releases in 4 Easy Steps (Article) - Feb. 23

Learn four easy steps that will help you create the best target keywords for your press release.
IR Magazine Guide: Building an International IR Program (Article) - Feb. 15

In this helpful guide you’ll hear about creative strategies that leading investor relations officers are using to build a solid IR program in good times and bad.
IR Magazine Guide: Facebook and Twitter: What IROs Need to Know (Article) - Feb. 15

This guide is filled with compelling arguments for engaging in social media and gives you tips on creating a social media program and policy, crafting a social media policy, and averting IR crises.
The Power of Voice: Effective Communication Strategies to Weather an Economic Storm (Article) - Feb. 15

Helpful tips for informing and engaging your employees and stakeholders and keeping up with your professional network.
What Can an Online Media Management Tool Do For You (Article) - Feb. 15

This article offers good advice for selecting the right media management tool for you
Think IROs can’t be social? Think again. (Article) - Oct. 2

A growing percentage of the Canadian financial community is embracing social media and reaping its rewards.
Important First-Glance Metrics, Rules of Engagement, Privacy and Disclosure (Article) - Feb. 21

#smmeasure chat #5 recap
SEO Link Building Basics (Article) - Feb. 23

here are some of the "do's and don'ts" of link-building in a press release.
Where is the Link-Love? It's in the Link Juice. (Article) - Feb. 23

Whether you’re an SEO newbie or master, link-love can sometimes be elusive if you don’t know where to find it…or, how to create optimum conditions to harness its power.
What is Real-time Content and Can I Make it SEO-friendly? (Article) - Feb. 23

There has been some confusion as to what real-time content really is. Here are a few tips to make sure your real-time content is SEO friendly and searchable.
Secret Sauce of Search Engine Rankings (Article) - Feb. 23

The mantra “Content is King” has officially been replaced with “Relevant Content is Godly.” Search engine algorithm changes are prioritizing end-user experience.
IR Magazine Think Tanks: Fall 2010 (Article) - Feb. 23

Senior-level IROs discuss issues that affect their industry, including new legislation, social media and communication strategies. Read the highlights and watch “Ask the Expert” videos for individual comments, opinions and advice.
IR magazine West Coast Think Tank: Spring 2010 (Article) - Feb. 23

Prominent IR professionals representing West Coast firms convene to share information, exchange ideas and offer their thoughts on the most pressing issues of the day. “Ask the Expert” videos provides insight from selected individuals.
IR Magazine East Coast Think Tank: Fall 2009 (Article) - Feb. 23

Investor relations professionals discuss equity trading, governance and social media, among other topics, at this invitation-only event. Watch an “Ask the Expert” video to hear what some of them had to say.
IR Magazine West Coast Think Tank: Spring 2009 (Article) - Feb. 23

IROs gather at this invitation-only event to discuss market trends, corporate governance and risk management. Read the highlights and watch the “Ask the Expert” videos for individuals’ responses to specific questions.
IR magazine: East Coast and UK Think Tank: Fall 2008 (Article) - Feb. 23

Senior-level IROs discuss best practices and industry trends at this invitation-only event. Watch video clips from “Ask the Expert” interviews on selected individuals’ perspectives on relevant issues of the day.

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