PR, IR, SEO, and social media advice and help from Marketwire

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Emerging Media

Whether you have a BlackBerry, iPhone or a Droid, smartphones have become as ubiquitous as laptops. And yet, the ability to market to smartphone users is still in its infancy, but developing at record speed. “Mobile” is only one example of emerging media that we, as marketers, strive to leverage as technology keeps advancing at a dizzying pace.

In addition to smartphones, we have many other forms of emerging media to keep our eyes on: disruptive technologies, word-of-mouth marketing, telematics, location-based services and integrated marketing – to name a few. And, some forms of media that have already “emerged” continue to reinvent themselves (i.e., Google), making it that much more difficult to know where to place our finger for that virtual pulse.

Knowledge Sharing can help you get a bit closer to understanding what “emerging” means, how to best adapt to the changes that are constantly taking place and learn just what those changes are.

Articles, White Papers and Webinars

6 media trends for 2011 (and what you can do to keep up) (Article) - Dec. 22

Some may think that 2010 was the Year of the iPad. Others might say the year belonged to “Glee” or the “Old Spice guy.” But what happens when 2011 rolls around?
7 Steps to a Successful Social Media Strategy (Tips and Tools) - Feb. 15

Learn how to develop a concerted social media strategy that will contribute to your overall marketing goals.
Best Tools to Measure Social Media Success (Tips and Tools) - Feb. 21

We are all interested in measuring the success of our social media strategies. In a previous week, we covered the topic of print advertising and social media.
Communicating Successfully Through Press Releases in the Web 2.0 World (Article) - Feb. 15

This article gives you strategies for targeting your audience, honing your pitch and using tools to successfully navigate the Web 2.0 world
Connect with Journalists as if You're Living in the 21st Century (Article) - Feb. 15

This article gives you three important tips in connecting with journalists in the 21st century.
Extreme Social Media Workouts: SM10X30 (Tips and Tools) - Feb. 24

Take your social media skills and confidence to the next level with ten 30-minute workouts designed just for communications professionals.
How are Public Relations Professionals Using the iPad? (Article) - Feb. 14

Learn how to incorporate tablet devices to enhance your PR efforts, from bringing your presentations to life to enhancing your networking activities.
NPR: Radio as an Emerging Form of Media (Article) - Feb. 14

NPR is reinventing itself to enhance the user experience. In this interview with Vivian Schiller, NPR’s president and CEO, you’ll hear how NPR embraces new and disruptive platforms as an approach to connect with more of its audience.
The Power of Voice: Effective Communication Strategies to Weather an Economic Storm (Article) - Feb. 15

Helpful tips for informing and engaging your employees and stakeholders and keeping up with your professional network.
Non-Profits Can Do More with Less in Tough Economic Times (Article) - Feb. 15

This article gives you efficient and highly effective strategies and resources for maintaining strong communications and ultimately adding to the bottom line during tough economic times.
PR People and Journalists - It Takes Two to Tango (Article) - Feb. 15

Journalists are still primary forces in creating stories that sway public opinion. One thing is apparent: journalists and PR professionals must do a better job at forging relationships with each other. Find out which technologies make it easier.
Is This Site Taken? Two Recently Launched Hyperlocal Sites Vie for an Audience (Article) - Feb. 15

This article gives you a variety of creative ways online media are using to attract and engage their audiences.
Online News: Media Relations in the Internet Age (Article) - Feb. 15

The social media tips and tools discussed in this paper can help toward getting your story noticed and your messages delivered to the people you know will be interested.
How to Optimize Your Video for SEO (Article) - Feb. 15

If your video is hosted on YouTube, you can definitely apply SEO elements to increase its chances of being seen.
How to Harness Twitter and Stand Apart from the Crowd (Article) - Feb. 15

Twitter is becoming an increasingly powerful PR tool. But, before you announce to the world that you’re going to take a nap or eat a ham sandwich; learn how to post smart and meaningful tweets that your followers will find valuable.
Setting Your Baseline and Determining Your Goals (Article) - Feb. 15

Social media is indeed a game changer. But it’s not a wild horse that can’t be wrangled. Learn how to harness and enhance your social media prowess for effective results
Writing a News Release (Article) - Feb. 15

10 tips to help you create a release that will increase the likelihood of media and blogger pickup.
Tips from Google (Tips and Tools) - Feb. 15

Learn how to conduct smarter searches, get links to make your jobs easier, find out Google do’s and don’ts about using YouTube video and see how Google is shaking the worlds of business and journalism.
Tips for Entering Your Nonprofit into the Social Media Environment (Tips and Tools) - Feb. 15

In this article you’ll find helpful tips that will help you understand a bit more about this new medium and how it may benefit you and your goals.
Making Social Media Monitoring and Analytics Work for Your Brand: Gaining Insights from Information (Article) - Feb. 15

Participating in social media can be fun and entertaining. But, through monitoring tools, it can also provide valuable information about the people that are talking about your brand and influencing popular opinion.
Media Relations Minute: Media industry expected to outgrow the US economy through 2014 (Article) - Aug. 23

According to a recent report, investments made in media and communications, especially pertaining to mobile devices and the Internet, will increase faster than the US economy through 2014.

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