Articles, White Papers and Webinars

• Impacting business with social media. (Webinar) - Sep. 8

  If social media isn't already part of your business strategy or if you don't have the company-wide buy-in you need to ensure success, then you're behind the curve and the competition.

• Use social media monitoring to drive audience behavior and achieve business goals (Webinar) - May. 10

  Billions of social media conversations are taking place every second. With social media monitoring you can zero in on your specific audiences and then engage and motivate them in ways that align with your business goals.

• 10 Tips for Writing Feature Releases (Tips and Tools) - Feb. 15

  This article gives you creative ways and angles to present your message, techniques for writing captivating headlines, tips for successful formatting and ways to bring your story to life.

• 12 Tips on Making Your Press Releases Stand Out (Article) - Feb. 22

  Whether you’re new writing press releases or just need new ideas, learn how to make your press release stand out from all the rest with these 12 easy steps that will maximize your content for greater visibility.

• 20 Reasons Why You Need to Blog: Tips From Mr. Left Brain and Ms. Right Brain (Article) - Feb. 23

  10 reasons why you need to blog.

• 4 Steps for Getting Your Content Seen Online (Tips and Tools) - Feb. 15

  This article gives you four easy steps that can help you choose the most appropriate keywords used by your audiences.

• 6 media trends for 2011 (and what you can do to keep up) (Article) - Dec. 22

  Some may think that 2010 was the Year of the iPad. Others might say the year belonged to “Glee” or the “Old Spice guy.” But what happens when 2011 rolls around?

• 7 Steps to a Successful Social Media Strategy (Tips and Tools) - Feb. 15

  Learn how to develop a concerted social media strategy that will contribute to your overall marketing goals.

• Ask the Expert: Julie Wildhaber of Yahoo! Gives Journalists Some Tips on Search Engine Visibility (Article) - Feb. 23

  Yahoo!’s Julie Wildhaber shares her thoughts and insights on how journalists can maximize online tools to stay competitive in a shape-shifting industry

• Ask the Expert: Maggie Fox, CEO of Social Media Group (Article) - Feb. 23

  Earlier this year, we had the privelage of attending the Mesh Conference in Toronto and interviewed Maggie Fox, CEO of Social Media Group. Take a look at the transcript here.

• Best Tools to Measure Social Media Success (Tips and Tools) - Feb. 21

  We are all interested in measuring the success of our social media strategies. In a previous week, we covered the topic of print advertising and social media.

• Building Strong Stakeholder Relations with Social Media: Tips for Investor Relations Professionals (White Paper) - Feb. 15

  Investor relations professionals are increasingly using social media to connect with their audiences.This white paper offers tips to reach the people who matter to your company and to use channels like Twitter and YouTube to engage your stakeholders.

• Building Strong Stakeholder Relations with Social Media (Article) - Feb. 21

  The challenges of strengthening corporate reputation and building trust among stakeholders can prove difficult. In this article,you will learn straightforward activities and no-cost ideas to help you get to work right away.

• Communicating Successfully Through Press Releases in the Web 2.0 World (Article) - Feb. 15

  This article gives you strategies for targeting your audience, honing your pitch and using tools to successfully navigate the Web 2.0 world

• Connect with Journalists as if You're Living in the 21st Century (Article) - Feb. 15

  This article gives you three important tips in connecting with journalists in the 21st century.

• Content Marketing Strategy: A Must for 2011 (Article) - Feb. 15

  “Content” is to 2011 as “SEO” was to 2005. Find out why content is a crucial, yet an often overlooked element to companies’ marketing strategies and learn what you can do to stay ahead of the curve

• Crafting an investor relations-friendly social media policy (Article) - Nov. 3

  Social media is reshaping disclosure and the practice of investor relations, so a sound social media policy that is understood by all employees can help protect the company and its investors.

• Despite the Hype, Social Media is Still New (Article) - Feb. 15

  Learn how to conduct smarter searches, get links to make your jobs easier, find out Google do’s and don’ts about using YouTube video and see how Google is shaking the worlds of business and journalism.

• Does Social Media Monitoring Need to be 24/7? (Article) - Feb. 15

  Read up on the pros and cons of monitoring social media as it happens – e.g., at 3 a.m. Then weigh in for yourself…

• Extreme Social Media Workouts: SM10X30 (Tips and Tools) - Feb. 24

  Take your social media skills and confidence to the next level with ten 30-minute workouts designed just for communications professionals.

• Identification, Engagement and Measurement: Putting It All Together for WOM Marketers (White Paper) - Nov. 1

  Word of mouth (WOM) marketers face two main challenges...

• Setting Your Baseline and Determining Goals (White Paper) - Feb. 1

  Social media is indeed a game changer. But it’s not a wild horse that can’t be wrangled.

• How are Public Relations Professionals Using the iPad? (Article) - Feb. 14

  Learn how to incorporate tablet devices to enhance your PR efforts, from bringing your presentations to life to enhancing your networking activities.

• NPR: Radio as an Emerging Form of Media (Article) - Feb. 14

  NPR is reinventing itself to enhance the user experience. In this interview with Vivian Schiller, NPR’s president and CEO, you’ll hear how NPR embraces new and disruptive platforms as an approach to connect with more of its audience.

• IR Magazine Guide: Building an International IR Program (Article) - Feb. 15

  In this helpful guide you’ll hear about creative strategies that leading investor relations officers are using to build a solid IR program in good times and bad.

• IR Magazine Guide: Facebook and Twitter: What IROs Need to Know (Article) - Feb. 15

  This guide is filled with compelling arguments for engaging in social media and gives you tips on creating a social media program and policy, crafting a social media policy, and averting IR crises.

• The Power of Voice: Effective Communication Strategies to Weather an Economic Storm (Article) - Feb. 15

  Helpful tips for informing and engaging your employees and stakeholders and keeping up with your professional network.

• Non-Profits Can Do More with Less in Tough Economic Times (Article) - Feb. 15

  This article gives you efficient and highly effective strategies and resources for maintaining strong communications and ultimately adding to the bottom line during tough economic times.

• PR People and Journalists - It Takes Two to Tango (Article) - Feb. 15

  Journalists are still primary forces in creating stories that sway public opinion. One thing is apparent: journalists and PR professionals must do a better job at forging relationships with each other. Find out which technologies make it easier.

• Is This Site Taken? Two Recently Launched Hyperlocal Sites Vie for an Audience (Article) - Feb. 15

  This article gives you a variety of creative ways online media are using to attract and engage their audiences.

• Online News: Media Relations in the Internet Age (Article) - Feb. 15

  The social media tips and tools discussed in this paper can help toward getting your story noticed and your messages delivered to the people you know will be interested.

• The Social Web is on Team Coco (Article) - Feb. 15

  See how the social web reacted to Conan O'Brien's NBC departure through social media monitoring tools.

• How to Get the Most Out of Attending a Trade Show (Article) - Feb. 15

  Participating in trade shows is a great way to gain exposure, meet potential business partners or clients and educate those who are unfamiliar with your company.

• Social Media Terms and Guidelines Added to Traditional Reference Sources (Article) - Feb. 15

  Find out what words made the 2010 lists in the OED and the AP Stylebook.

• News Releases for the new media Landscape: Best Practices for 2011 (Article) - Feb. 15

  Learn how to craft a good social media release, get more mileage out of your news and measure your success.

• Social Media Intelligence: A New PR Skill (Article) - Feb. 15

  This white paper gives you tactics and tools for taking the proactive approach to extract social intelligence that can improve your business strategy and lessen the need for damage control.

• How to Write SEO-friendly News Release Headlines (Article) - Feb. 15

  This article gives you highly recommended tips on writing effective, impactful SEO-friendly news release headlines and increasing the visibility of your news.

• How to Optimize your News Release - SEO Style (Article) - Feb. 15

  This article will help you use SEO fundamentals to optimize your news releases and get the most out of your public relations.

• How to Optimize Your Video for SEO (Article) - Feb. 15

  If your video is hosted on YouTube, you can definitely apply SEO elements to increase its chances of being seen.

• How to Harness Twitter and Stand Apart from the Crowd (Article) - Feb. 15

  Twitter is becoming an increasingly powerful PR tool. But, before you announce to the world that you’re going to take a nap or eat a ham sandwich; learn how to post smart and meaningful tweets that your followers will find valuable.

• Writing a News Release (Article) - Feb. 15

  10 tips to help you create a release that will increase the likelihood of media and blogger pickup.

• What Can an Online Media Management Tool Do For You (Article) - Feb. 15

  This article offers good advice for selecting the right media management tool for you

• Tips from Google (Tips and Tools) - Feb. 15

  Learn how to conduct smarter searches, get links to make your jobs easier, find out Google do’s and don’ts about using YouTube video and see how Google is shaking the worlds of business and journalism.

• Tips for Entering Your Nonprofit into the Social Media Environment (Tips and Tools) - Feb. 15

  In this article you’ll find helpful tips that will help you understand a bit more about this new medium and how it may benefit you and your goals.

• Setting Your Baseline and Determining Your Goals (Article) - Feb. 15

  Social media is indeed a game changer. But it’s not a wild horse that can’t be wrangled. Learn how to harness and enhance your social media prowess for effective results

• Making Social Media Monitoring and Analytics Work for Your Brand: Gaining Insights from Information (Article) - Feb. 15

  Participating in social media can be fun and entertaining. But, through monitoring tools, it can also provide valuable information about the people that are talking about your brand and influencing popular opinion.

• Media Relations Minute: Media industry expected to outgrow the US economy through 2014 (Article) - Aug. 23

  According to a recent report, investments made in media and communications, especially pertaining to mobile devices and the Internet, will increase faster than the US economy through 2014.

• Think IROs can’t be social? Think again. (Article) - Oct. 2

  A growing percentage of the Canadian financial community is embracing social media and reaping its rewards.

• Important First-Glance Metrics, Rules of Engagement, Privacy and Disclosure (Article) - Feb. 21

  #smmeasure chat #5 recap

• What Frank Sinatra Teaches Us About Marketing (Article) - Feb. 21

  Frank Sinatra left behind his legendary music and a timeless set of rules to live by. This article will discuss five great lessons.

• User-Generated Content: Don't Delete Your Negative Reviews (Article) - Feb. 21

  Negative feedback is perhaps the single most underrated opportunity for reputation management the social web has to offer. In this article, learn what you could miss out on by deleting these comments.

• Measuring Word of Mouth Marketing Campaigns (Article) - Feb. 21

  This chat is focused on measuring word of mouth campaigns. Co-hosted by Garry Przyklenk.

• How to Measure Online Influence (Article) - Feb. 21

  Joe Fernandez, CEO and Megan Berry, Marketing Manager of Klout are the special guests on this #smmeasure chat.

• New Approaches to Global Standards and Metrics for PR Program Measurement (Article) - Feb. 22

  The PR industry has come together to address the challenges around what and how to measure the value of PR. Read about the discussions held at the PR Measurement Metrics- From Concept to Implementation Reality event held in Bareclona.

• Newspaper Circulation Expected to Grow in Latin American in the Next Five Years (Article) - Feb. 22

  Despite the global economic crisis and migration of readers to online platforms, traditional newspapers retain their vitality in Latin America, falling far from the predictions that point to a rapid decrease readership.

• How to Choose the Right Media Monitoring Keywords for Best Results (Article) - Feb. 22

  When evaluating a media monitoring service, there are many factors to consider. One of the hardest decisions you will make is selecting the best keywords.

• Things to Consider When Monitoring and Measuring Social Media (Article) - Feb. 22

  #ssmeasure chat #18 discussed Katie Paine's downloadable worksheet entitled Start Monitoring Your Social Media Needs.

• The History of the Boilerplate and 7 Tips on How to Write One (Article) - Feb. 22

  If you’ve never written a press release, much less read one, you might not know what a boilerplate is. So let’s take a look at the history, form and function of the boilerplate.

• How to Choose Target Keywords in Your Press Releases in 4 Easy Steps (Article) - Feb. 23

  Learn four easy steps that will help you create the best target keywords for your press release.

• SEO Link Building Basics (Article) - Feb. 23

  here are some of the "do's and don'ts" of link-building in a press release.

• Where is the Link-Love? It's in the Link Juice. (Article) - Feb. 23

  Whether you’re an SEO newbie or master, link-love can sometimes be elusive if you don’t know where to find it…or, how to create optimum conditions to harness its power.

• What is Real-time Content and Can I Make it SEO-friendly? (Article) - Feb. 23

  There has been some confusion as to what real-time content really is. Here are a few tips to make sure your real-time content is SEO friendly and searchable.

• Secret Sauce of Search Engine Rankings (Article) - Feb. 23

  The mantra “Content is King” has officially been replaced with “Relevant Content is Godly.” Search engine algorithm changes are prioritizing end-user experience.

• IR Magazine Think Tanks: Fall 2010 (Article) - Feb. 23

  Senior-level IROs discuss issues that affect their industry, including new legislation, social media and communication strategies. Read the highlights and watch “Ask the Expert” videos for individual comments, opinions and advice.

• IR magazine West Coast Think Tank: Spring 2010 (Article) - Feb. 23

  Prominent IR professionals representing West Coast firms convene to share information, exchange ideas and offer their thoughts on the most pressing issues of the day. “Ask the Expert” videos provides insight from selected individuals.

• IR Magazine East Coast Think Tank: Fall 2009 (Article) - Feb. 23

  Investor relations professionals discuss equity trading, governance and social media, among other topics, at this invitation-only event. Watch an “Ask the Expert” video to hear what some of them had to say.

• IR Magazine West Coast Think Tank: Spring 2009 (Article) - Feb. 23

  IROs gather at this invitation-only event to discuss market trends, corporate governance and risk management. Read the highlights and watch the “Ask the Expert” videos for individuals’ responses to specific questions.

• IR magazine: East Coast and UK Think Tank: Fall 2008 (Article) - Feb. 23

  Senior-level IROs discuss best practices and industry trends at this invitation-only event. Watch video clips from “Ask the Expert” interviews on selected individuals’ perspectives on relevant issues of the day.