PR, IR, SEO, and social media advice and help from Marketwire

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Media and Blogger Relations

Whether you’re a public relations, investor relations or marketing communications professional, media relations is no doubt an important part of your job. And, more recently, bloggers are considered as important as traditional media, if not more so, because of their direct conduit to niche groups.

The way you reach out to the media is different now than it was 10 years ago, thanks to the Internet, email, social networking and the various other tools people use to connect with each other. The same goes for bloggers. Even the art of the pitch has been updated in order to speak to a highly savvy group that can spot a spam email a mile away.

With so many things to consider, how do you make sense out of it? Where does your interaction with your audiences start and where does it end? Knowledge Sharing provides tips and how-to’s to help you establish fruitful relationships with the media and bloggers, so that you are a resource to them and they to you.

Articles, White Papers and Webinars

Impacting business with social media. (Webinar) - Sep. 8

If social media isn't already part of your business strategy or if you don't have the company-wide buy-in you need to ensure success, then you're behind the curve and the competition.
Use social media monitoring to drive audience behavior and achieve business goals (Webinar) - May. 10

Billions of social media conversations are taking place every second. With social media monitoring you can zero in on your specific audiences and then engage and motivate them in ways that align with your business goals.
10 Tips for Writing Feature Releases (Tips and Tools) - Feb. 15

This article gives you creative ways and angles to present your message, techniques for writing captivating headlines, tips for successful formatting and ways to bring your story to life.
12 Tips on Making Your Press Releases Stand Out (Article) - Feb. 22

Whether you’re new writing press releases or just need new ideas, learn how to make your press release stand out from all the rest with these 12 easy steps that will maximize your content for greater visibility.
20 Reasons Why You Need to Blog: Tips From Mr. Left Brain and Ms. Right Brain (Article) - Feb. 23

10 reasons why you need to blog.
7 Steps to a Successful Social Media Strategy (Tips and Tools) - Feb. 15

Learn how to develop a concerted social media strategy that will contribute to your overall marketing goals.
Ask the Expert: Maggie Fox, CEO of Social Media Group (Article) - Feb. 23

Earlier this year, we had the privelage of attending the Mesh Conference in Toronto and interviewed Maggie Fox, CEO of Social Media Group. Take a look at the transcript here.
Best Tools to Measure Social Media Success (Tips and Tools) - Feb. 21

We are all interested in measuring the success of our social media strategies. In a previous week, we covered the topic of print advertising and social media.
Building Strong Stakeholder Relations with Social Media (Article) - Feb. 21

The challenges of strengthening corporate reputation and building trust among stakeholders can prove difficult. In this article,you will learn straightforward activities and no-cost ideas to help you get to work right away.
Connect with Journalists as if You're Living in the 21st Century (Article) - Feb. 15

This article gives you three important tips in connecting with journalists in the 21st century.
Despite the Hype, Social Media is Still New (Article) - Feb. 15

Learn how to conduct smarter searches, get links to make your jobs easier, find out Google do’s and don’ts about using YouTube video and see how Google is shaking the worlds of business and journalism.
Extreme Social Media Workouts: SM10X30 (Tips and Tools) - Feb. 24

Take your social media skills and confidence to the next level with ten 30-minute workouts designed just for communications professionals.
Identification, Engagement and Measurement: Putting It All Together for WOM Marketers (White Paper) - Nov. 1

Word of mouth (WOM) marketers face two main challenges...
The Power of Voice: Effective Communication Strategies to Weather an Economic Storm (Article) - Feb. 15

Helpful tips for informing and engaging your employees and stakeholders and keeping up with your professional network.
PR People and Journalists - It Takes Two to Tango (Article) - Feb. 15

Journalists are still primary forces in creating stories that sway public opinion. One thing is apparent: journalists and PR professionals must do a better job at forging relationships with each other. Find out which technologies make it easier.
Is This Site Taken? Two Recently Launched Hyperlocal Sites Vie for an Audience (Article) - Feb. 15

This article gives you a variety of creative ways online media are using to attract and engage their audiences.
Online News: Media Relations in the Internet Age (Article) - Feb. 15

The social media tips and tools discussed in this paper can help toward getting your story noticed and your messages delivered to the people you know will be interested.
How to Write SEO-friendly News Release Headlines (Article) - Feb. 15

This article gives you highly recommended tips on writing effective, impactful SEO-friendly news release headlines and increasing the visibility of your news.
How to Optimize your News Release - SEO Style (Article) - Feb. 15

This article will help you use SEO fundamentals to optimize your news releases and get the most out of your public relations.
How to Harness Twitter and Stand Apart from the Crowd (Article) - Feb. 15

Twitter is becoming an increasingly powerful PR tool. But, before you announce to the world that you’re going to take a nap or eat a ham sandwich; learn how to post smart and meaningful tweets that your followers will find valuable.
Writing a News Release (Article) - Feb. 15

10 tips to help you create a release that will increase the likelihood of media and blogger pickup.
What Can an Online Media Management Tool Do For You (Article) - Feb. 15

This article offers good advice for selecting the right media management tool for you
Tips from Google (Tips and Tools) - Feb. 15

Learn how to conduct smarter searches, get links to make your jobs easier, find out Google do’s and don’ts about using YouTube video and see how Google is shaking the worlds of business and journalism.
Tips for Entering Your Nonprofit into the Social Media Environment (Tips and Tools) - Feb. 15

In this article you’ll find helpful tips that will help you understand a bit more about this new medium and how it may benefit you and your goals.
Setting Your Baseline and Determining Your Goals (Article) - Feb. 15

Social media is indeed a game changer. But it’s not a wild horse that can’t be wrangled. Learn how to harness and enhance your social media prowess for effective results
Making Social Media Monitoring and Analytics Work for Your Brand: Gaining Insights from Information (Article) - Feb. 15

Participating in social media can be fun and entertaining. But, through monitoring tools, it can also provide valuable information about the people that are talking about your brand and influencing popular opinion.
Think IROs can’t be social? Think again. (Article) - Oct. 2

A growing percentage of the Canadian financial community is embracing social media and reaping its rewards.
Important First-Glance Metrics, Rules of Engagement, Privacy and Disclosure (Article) - Feb. 21

#smmeasure chat #5 recap
Measuring Word of Mouth Marketing Campaigns (Article) - Feb. 21

This chat is focused on measuring word of mouth campaigns. Co-hosted by Garry Przyklenk.
How to Measure Online Influence (Article) - Feb. 21

Joe Fernandez, CEO and Megan Berry, Marketing Manager of Klout are the special guests on this #smmeasure chat.
New Approaches to Global Standards and Metrics for PR Program Measurement (Article) - Feb. 22

The PR industry has come together to address the challenges around what and how to measure the value of PR. Read about the discussions held at the PR Measurement Metrics- From Concept to Implementation Reality event held in Bareclona.
Newspaper Circulation Expected to Grow in Latin American in the Next Five Years (Article) - Feb. 22

Despite the global economic crisis and migration of readers to online platforms, traditional newspapers retain their vitality in Latin America, falling far from the predictions that point to a rapid decrease readership.
Things to Consider When Monitoring and Measuring Social Media (Article) - Feb. 22

#ssmeasure chat #18 discussed Katie Paine's downloadable worksheet entitled Start Monitoring Your Social Media Needs.
The History of the Boilerplate and 7 Tips on How to Write One (Article) - Feb. 22

If you’ve never written a press release, much less read one, you might not know what a boilerplate is. So let’s take a look at the history, form and function of the boilerplate.
How to Choose Target Keywords in Your Press Releases in 4 Easy Steps (Article) - Feb. 23

Learn four easy steps that will help you create the best target keywords for your press release.
SEO Link Building Basics (Article) - Feb. 23

here are some of the "do's and don'ts" of link-building in a press release.
Where is the Link-Love? It's in the Link Juice. (Article) - Feb. 23

Whether you’re an SEO newbie or master, link-love can sometimes be elusive if you don’t know where to find it…or, how to create optimum conditions to harness its power.
What is Real-time Content and Can I Make it SEO-friendly? (Article) - Feb. 23

There has been some confusion as to what real-time content really is. Here are a few tips to make sure your real-time content is SEO friendly and searchable.
Secret Sauce of Search Engine Rankings (Article) - Feb. 23

The mantra “Content is King” has officially been replaced with “Relevant Content is Godly.” Search engine algorithm changes are prioritizing end-user experience.

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