When the interactive agency zu, based in Saskatoon, Canada, wanted to generate new interest in its award-winning iPhone application TimmyMe, it tried Marketwire’s Social Media 2.0 press release and found great success. The news pick-up included two interviews and 18 online news stories in only a few days. SEO capabilities also helped generate a 75 percent increase in traffic to its website. Through Marketwire, the agency finally received the results it was looking for: a 60 percent increase in TimmyMe downloads.