What are the differences between Heartbeat and MAP?

Although Heartbeat and MAP are based on the same underlying Sysomos technology, they provide different features to meet the needs of different users: Heartbeat is designed for day-to-day monitoring and measurement requirements, while MAP provides an in-depth research tool.

Review the chart below to help determine which solution is right for you:

Feature	Heartbeat	MAP
Real-time, Comprehensive, Multi-lingual Data Continuously refreshed database of entire social media universe.
Unlimited Use No limits on the number of returned results or usage.	No restriction on the number of results analyzed	Unlimited queries across any brand or topic
Geography and Demographics Age, gender, location, profession and language information.	PARTIAL No profession	PARTIAL No language
Sentiment Automated analysis to determine positive, negative or neutral conversations.
User-defined Dashboards Continuously monitored pre-set queries.		n/a
Ad-Hoc Querying Instant access to results of any query across any time range or media source.	n/a
Text Analytics Extraction of key insights, themes and trending topics.	For monitored topics	For any query across any time period with drill-down capabilities
Key Influencers Automated search for opinion leaders and authoritative individuals.	PARTIAL List of top influencers for monitored topics	Unrestricted access to list of influencers across any industry and demographics
Drill Down Functionality Focus and filter by age, gender, location, sentiment, time, competition and topics.		Granual data segmentation
Engagement Workflow Collaborate and manage engagement with bloggers and other online influencers.		n/a
Historical Content Access to billions of social media conversations collected within a two-year revolving window.	PARTIAL 30 days included. Up to one year at additional cost.	Instantaneous access to all data
Premium Support Dedicated account manager for training, product support and best practices.