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Marketwire’s clients come in all sizes and from all sectors. Each one presents a unique and specific challenge for our products and services.

Read how Marketwire helped these companies address communications challenges.

 

Marketwire Heartbeat


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    Isolating Regional Brand Mentions

    Canada’s leading integrated strategic communications and public affairs firm was retained by one of the largest consumer packaged goods companies in the world to monitor the various social media networks that are talking about it. Through Marketwire Heartbeat, they were able to eliminate the “noise” surrounding…read more.



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    Canadian Eating Habits Exposed

    Health Check is one way the Heart and Stroke Foundation helps Canadians eat well. The organization’s challenge is to provide timely, relevant content about the benefits of healthy food habits that resonates with people across Canada. The Health Check program used Marketwire Heartbeat to monitor online discussions about food, to develop and deliver targeted content and help Canadians make healthy eating choices at grocery stores and restaurants…read more.  



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    Sharing is Halted in Its Tracks

    A global branding agency based in London was retained by one of the largest transportation companies in Europe to develop a rebranding strategy that would thrust the organization into the 21st century with a fresher look and new approach to marketing its services. Part of this strategy included a new brand identity and logo. The new logo was leaked through social media and Marketwire Heartbeat helped to stop the spread and clean up…read more.

     


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    Managing Social Media Moguls

    Sunshine Village Ski & Snowboard Resort, which operates in Banff National Park in Banff, Alberta, came under fire after four employees were permanently dismissed due to poor on-the-job performance. Former ski resort employees launched a social media protest that ignited heated, yet misguided, conversations. With Marketwire’s distribution service, the resort used Marketwire Heartbeat to reverse the damage…read more.

     


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    Drive Thru, Tweet Out

    Call centers have traditionally been reactionary businesses where armies of operators take incoming calls from consumers who want to express their enthusiasm or dissatisfaction about a particular brand, product or company. But, a forward-thinking call center using social media is giving itself an edge in an industry steeped in tradition. Using Marketwire Heartbeat to monitor real-time conversations, the call center is transforming its business and its industry, and turning a disgruntled consumer into a fan for life…read more.

     


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    Social Media Rocks During Japan’s Earthquake

    The Canadian Red Cross is Canada’s leading humanitarian organization through which people demonstrate their caring for others in need. It began using social media to spread its mission more than two years ago and since then has focused on building and increasing capacity so as many Red Crossers as possible can use its social media tools. These include Twitter, Facebook and a blog, “Red Cross Talks.” Marketwire Heartbeat empowers the Canadian Red Cross in its relief efforts while illustrating the power of social media…read more.

     

    • Marketwire MAP


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    Foodies Unite at the Oscars

    In 2010, a global Korean car company sponsored the Oscar® awards and, at the same time, aimed to integrate the launch of its newest cross-over utility vehicle. To launch its new model, they used Marketiwre MAP to identify an audience that would respond to food, film and cars…read more.

     


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    Peace, Order and Social Media

    Canadians follow a parliamentary system of government that recognizes several different parties, each co-existing with the other to strive for “Peace, Order and Good Government”(legislative principles that guide the Canadian Parliament). One of the interesting aspects of Canada’s 2011 election was the involvement of social media – its role, implications and influence. Public affairs strategist Mark Blevis used Marketwire MAP to understand what was driving Canada’s 2011 federal election and identify trends that could have even greater implications in 2015...read more.

     


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    Social Media vs. Political Polling

    The 2010 California gubernatorial election between Jerry Brown and Meg Whitman proved to be a race that was driven as much by the issues as it was by the drama that unfolded over the months of heavy campaigning on both sides. The extremes between the two were endless – male vs. female; politician vs. businesswoman; Democrat vs. Republican – which extended into the issues as well. Three political consultants examined social media’s role in the 2010 California gubernatorial election. Marketwire MAP fueled their research, proved their theories – and shed light on a signifcant turn of events...read more.

     

    • Marketwire Heartbeat & MAP


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    BBC.com counts on Marketwire to help keep Asia clicking.

    After the launch of its new Asia edition, BBC.com used Marketwire Heartbeat and Marketwire MAP (Media Analysis Platform) to capture early buzz, measure success and address concerns.…read more.

     

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    Make More Noise by Listening

    MEA Digital is an analytics-focused agency with offices in San Diego, New York and San Francisco. One of its clients, a B2B provider of digital advertising technology, came to the agency with the aim of building a larger, more engaged social media fan base and, in the process, taking share of voice away from larger, more well-known industry competitors.…read more.

     

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    Ready. Aim. Respond.

    One of Valtech’s clients, a global telecommunications player that sells B2C and B2B, needed to actively operationalize social media across its international operations to more effectively capture business opportunities.…read more.

     

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    Building Brands with Social Media

    Goldbach Interactive utilizes the intelligence, insight and real-time data that Marketwire Heartbeat and MAP mine in order to monitor the pulse of the social Web and create successful marketing strategies for its clients, some of the leading brands in Switzerland and Europe, including AXA, EA, McDonald’s Switzerland, Migros, Swisscom Swiss TelevisionSF, Toyota and TUI…read more.

     


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    Shaving and Sharing

    An iconic American brand that is synonymous with shaving and shaving products introduced a new and innovative razor for women that contains its own self-lathering agent on each cartridge. A female-focused marketing agency used Marketwire Heartbeat and MAP to engage audiences of a popular brand of disposable razors for women in what they love to do: Share…read more.

     
 

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