Author: Sheldon Levine
During the aftermath of NBC’s Tonight Show debacle, Conan O’Brien embraced social media as a way to connect with his fans and generate buzz – even when he had no late-night show to claim. See how the social web reacted to his NBC departure and subsequent return to television on TBS. This is a great example of how a social media monitoring tool can track popularity, geography, demographics and sentiment. Take a look at this
article written by Sheldon Levine from Sysomos.