Research shows that 95 percent of journalists use search engines such as Google® and Yahoo!® to develop stories, and 83 percent of B2B buyers say they "always" start the purchase process with an online search. So how do you get to that coveted top-of-search-results spot? Start with a smart search engine optimization (SEO) strategy that will help you elevate your visibility and score higher with Google, Yahoo! and other sites.
SEO Enhanced
You don't need to be tech savvy to optimize your news. Marketwire's step-by-step processes and expert client services team make it easy to develop a hardworking search strategy.
Our SEO Enhanced service automates search engine optimization, making it simple to incorporate links in your releases, so readers can click through key phrases to deeper information on the web. Because Marketwire leverages a full HTML platform, your links remain live as your news is distributed. Not only will this positively impact your search engine results, these links increase traffic to your website and train search engines to associate key ideas and words with your company or brand.
In addition, as you submit a release, the Marketwire system allows you to enter ALT tags—keyword-rich alternate descriptions of headlines, logos and images that further boost your online visibility.
SEO Keyword Analyzer
Estimate how well your news will rank with search engines using the Marketwire SEO Keyword Analyzer. Based on more than 20 complex algorithms, the tool examines keyword density, use of links, multimedia elements and strength of headlines and subheads, then makes recommendations for boosting your performance. Update your content and run it through the Keyword Analyzer until you're happy with the results.
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