No one has the time or the bandwidth to analyze every conversation in the social media universe. But with MAP Media Analysis Platform, you'll know who's talking, where and why. MAP provides insights into conversations about your brand, industry and competition in easy-to-understand graphics, so you can effectively plan your strategy, listen to what's happening, engage key audiences and analyze the results.
Tap into social media conversations from within a two-year revolving window.
The MAP database tracks billions of social media conversations. Look back within a two-year revolving window, or see what's trending today, as fresh content is constantly being added. MAP indexes blogs, social networks, micro-blogging services, wikis, message boards, video sharing sites, and news sources.
Identify key influencers, topics and themes.
Quickly pinpoint the people leading conversations and shaping opinion, so you can engage with them and build relationships. And get a handle on the trending news, products and brands attracting the most conversations.
Gauge sentiment and competitive position.
MAP's automated language analysis rates messages for favorability, so you can determine whether conversations are positive, negative or neutral. You can also compare reach, share of voice and impact against your competitors, topics or brands.
Dig deep into data.
Learn about who's participating, including age, gender, profession, location and more. Leverage unlimited search results as you glean insights from our detailed, spam-free database.
Look to MAP for:
- Brand and reputation management
- Customer research and insight
- Market research and strategic insight
- Intelligence for winning new clients
- Building a case for social media
- Identifying influencers and brand advocates
- Competitive, client and new market research
- Product development direction
- SEO research
- Tracking effectiveness of campaigns over time
DOWNLOAD: "Introducing Business Intelligence for Social Media."